Demandbase
Case Studies
Fivetran's Account-Based Marketing Transformation with Demandbase
Overview
Fivetran's Account-Based Marketing Transformation with DemandbaseDemandbase |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Level Sensors | |
Equipment & Machinery Glass | |
Procurement Sales & Marketing | |
Mass Customization Time Sensitive Networking | |
Cloud Planning, Design & Implementation Services | |
Operational Impact
With the implementation of Demandbase One ABX Cloud, Fivetran has seen significant operational improvements. The platform has fostered true sales and marketing collaboration, with both teams able to see exactly how the other is engaging with their accounts. This has made breaking into each account a true collaboration between the go-to-market teams. The platform has also allowed for customization to meet the unique needs of each sales team member, providing them with the exact insights they need to tackle their territory. Demandbase has also served as a virtual 'sales assistant', helping the sales team understand what's happening in their territory in real time. This has been particularly beneficial for a rapidly growing company like Fivetran, where the sales team is constantly onboarding new members. The platform has also helped Fivetran differentiate themselves in a crowded market by providing insights that allow them to customize their outreach and messaging. Finally, Demandbase has helped Fivetran grow existing accounts and ward off competitive threats by highlighting contacts within an account who are exploring new use cases and signaling potential threats when reps see an account researching a competitor's solution. | |