Fivetran Case Studies Fivetran and Hightouch: Powering Nando’s Data-Driven Growth

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	Fivetran and Hightouch: Powering Nando’s Data-Driven Growth Fivetran

Fivetran and Hightouch: Powering Nando’s Data-Driven Growth

Fivetran

Technology Category	Functional Applications - Warehouse Management Systems (WMS) Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Cement Construction & Infrastructure
Applicable Functions	Sales & Marketing Warehouse & Inventory Management
Use Cases	Construction Management Picking, Sorting & Positioning
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Nando’s, a popular fast-food chain known for its flame-grilled peri-peri style chicken, was facing a significant challenge with its existing infrastructure. The company, which operates over 1,200 outlets in 30 countries, was struggling to meet the demands of its data-driven marketing strategies, particularly around customer loyalty and rewards programs. The existing infrastructure was slow and inflexible, making it difficult for the data team to effectively manage data pipelines and make informed business decisions. The team, led by Miquel Puig, Technical Lead on the Engineering team, was manually working on data pipelines and making business decisions based on data at the ingestion stage. One of the key use cases was turning end-of-day data from the outlets into insights that informed loyalty and reward programs. Read More
About Customer	Nando’s is a globally recognized fast-food chain famous for its flame-grilled peri-peri style chicken. The company operates over 1,200 outlets in 30 countries, with more than 450 outlets across the United Kingdom and Ireland. Nando’s serves 12 million customers and aims to continually improve and serve them better by becoming data-driven in the UK & IRE. The company has built its success on providing customers with a great dining experience and aims to continue this mission by using data to better communicate with customers. The data team at Nando’s, responsible for ensuring the infrastructure can support data-driven marketing strategies, consists of three analysts, two data engineers, a product manager, and a platform manager. Read More
Solution	To overcome these challenges, Nando’s decided to overhaul its existing infrastructure. The company moved its data from SQL server to Google Cloud Platform, choosing BigQuery as the data warehouse at the center of a modern data stack. Fivetran was selected as the data source connector, alongside Google Cloud Resources, Looker for BI, and Hightouch as the Reverse ETL and data activation solution. The goal was to create an infrastructure that provided flexibility and visibility, giving the business a transparent view of data that it could trust. Fivetran was chosen over Stitch for data integration due to its flexibility, ease of use, and speed. Hightouch was selected for its clear UX and superior integrations with Nando’s marketing stack, allowing the company to send a 360 view of customers to the campaign tool and ad networks like Facebook and Google Ads for personalized campaigns. Read More Log in to view content
Contents

Technology Category

Functional Applications - Warehouse Management Systems (WMS)

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement

Construction & Infrastructure

Applicable Functions

Sales & Marketing

Warehouse & Inventory Management

Use Cases

Construction Management

Picking, Sorting & Positioning

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Nando’s, a popular fast-food chain known for its flame-grilled peri-peri style chicken, was facing a significant challenge with its existing infrastructure. The company, which operates over 1,200 outlets in 30 countries, was struggling to meet the demands of its data-driven marketing strategies, particularly around customer loyalty and rewards programs. The existing infrastructure was slow and inflexible, making it difficult for the data team to effectively manage data pipelines and make informed business decisions. The team, led by Miquel Puig, Technical Lead on the Engineering team, was manually working on data pipelines and making business decisions based on data at the ingestion stage. One of the key use cases was turning end-of-day data from the outlets into insights that informed loyalty and reward programs.

About Customer

Nando’s is a globally recognized fast-food chain famous for its flame-grilled peri-peri style chicken. The company operates over 1,200 outlets in 30 countries, with more than 450 outlets across the United Kingdom and Ireland. Nando’s serves 12 million customers and aims to continually improve and serve them better by becoming data-driven in the UK & IRE. The company has built its success on providing customers with a great dining experience and aims to continue this mission by using data to better communicate with customers. The data team at Nando’s, responsible for ensuring the infrastructure can support data-driven marketing strategies, consists of three analysts, two data engineers, a product manager, and a platform manager.

Solution

To overcome these challenges, Nando’s decided to overhaul its existing infrastructure. The company moved its data from SQL server to Google Cloud Platform, choosing BigQuery as the data warehouse at the center of a modern data stack. Fivetran was selected as the data source connector, alongside Google Cloud Resources, Looker for BI, and Hightouch as the Reverse ETL and data activation solution. The goal was to create an infrastructure that provided flexibility and visibility, giving the business a transparent view of data that it could trust. Fivetran was chosen over Stitch for data integration due to its flexibility, ease of use, and speed. Hightouch was selected for its clear UX and superior integrations with Nando’s marketing stack, allowing the company to send a 360 view of customers to the campaign tool and ad networks like Facebook and Google Ads for personalized campaigns.

Impact #1	The implementation of the modern data stack has provided Nando’s with granular insights into business performance, from the most profitable restaurants to what customers are ordering. The Marketing team can now activate campaigns much more quickly than before, targeting platinum customers with special offers during the holidays or gold customers with customized emails. The new stack has also freed the data team from time-consuming tasks, allowing them to focus on higher value tasks. Integrating different data sources has enabled more sophisticated types of analysis, allowing the loyalty team to analyze the effectiveness of their programs and tweak them accordingly. The company was also able to update customers during the Covid lockdown, targeting customers by postcode to inform them when an outlet in their area was reopening.

Impact #1

The implementation of the modern data stack has provided Nando’s with granular insights into business performance, from the most profitable restaurants to what customers are ordering. The Marketing team can now activate campaigns much more quickly than before, targeting platinum customers with special offers during the holidays or gold customers with customized emails. The new stack has also freed the data team from time-consuming tasks, allowing them to focus on higher value tasks. Integrating different data sources has enabled more sophisticated types of analysis, allowing the loyalty team to analyze the effectiveness of their programs and tweak them accordingly. The company was also able to update customers during the Covid lockdown, targeting customers by postcode to inform them when an outlet in their area was reopening.

Benefit #1	Fivetran and Hightouch save Nando’s 80% of time by automating ELT & data integration workflows
Benefit #2	Nando’s uses Google BigQuery as their data warehouse to power decisions around customer loyalty program, benefitting their bottom line
Benefit #3	Fivetran and Hightouch enable more access to data in marketing tools and more targeted campaign segmentation

Benefit #1

Fivetran and Hightouch save Nando’s 80% of time by automating ELT & data integration workflows

Benefit #2

Nando’s uses Google BigQuery as their data warehouse to power decisions around customer loyalty program, benefitting their bottom line

Benefit #3

Fivetran and Hightouch enable more access to data in marketing tools and more targeted campaign segmentation

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Overview

Fivetran and Hightouch: Powering Nando’s Data-Driven Growth

Operational Impact

Quantitative Benefit