Tableau Case Studies FINN.no Puts Power of Analytics in Everyone’s Hands using Tableau Software

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	FINN.no Puts Power of Analytics in Everyone’s Hands using Tableau Software Tableau

FINN.no Puts Power of Analytics in Everyone’s Hands using Tableau Software

Tableau

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Data Science Services
Challenge	FINN.no, Norway's largest online marketplace, was struggling with a fragmented assortment of business intelligence (BI) tools, including spreadsheets. These tools provided a narrow view of intelligence into advertising sales, unique users, and other metrics, but couldn't provide a holistic view of the business. Reporting was primarily an IT department affair: business users would request reports and wait sometimes days for the results to arrive. The company needed a solution that would allow for ad hoc reports, standard, drill-through reporting on KPIs, and self-service reporting for their customers. Read More
About Customer	FINN.no is Norway's largest online marketplace, a service where millions of consumers and businesses come to buy and sell a wide range of products and services. The company has 300 employees and receives over 4.1 million unique users each month, with around 300,000 advertisements posted each day. The company's goal is to understand more about its millions of customers, grow the user base, and increase revenues. One of the key drives this year is to succeed in mobile channels. Read More
Solution	FINN.no decided to standardize on Tableau Software for its business intelligence needs. The platform provides visual, real-time, self-service ad hoc and KPI reports, which are accelerating sales growth in FINN.no’s mobile channel, and enabling the company to rapidly harness big data analytics. Tableau dashboards are also integrated into FINN.no’s Microsoft Dynamics CRM dashboards, providing an overview of where the customer sits in the brand hierarchy. Real-time Tableau interactive dashboards are also keeping the SMB sales teams abreast of their sales performance. The team focuses on outbound calls, and by integrating Tableau with the data warehouse, they can view sales data broadcast on plasma screens with the data cycled every four minutes. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Data Science Services

Challenge

FINN.no, Norway's largest online marketplace, was struggling with a fragmented assortment of business intelligence (BI) tools, including spreadsheets. These tools provided a narrow view of intelligence into advertising sales, unique users, and other metrics, but couldn't provide a holistic view of the business. Reporting was primarily an IT department affair: business users would request reports and wait sometimes days for the results to arrive. The company needed a solution that would allow for ad hoc reports, standard, drill-through reporting on KPIs, and self-service reporting for their customers.

About Customer

FINN.no is Norway's largest online marketplace, a service where millions of consumers and businesses come to buy and sell a wide range of products and services. The company has 300 employees and receives over 4.1 million unique users each month, with around 300,000 advertisements posted each day. The company's goal is to understand more about its millions of customers, grow the user base, and increase revenues. One of the key drives this year is to succeed in mobile channels.

Solution

FINN.no decided to standardize on Tableau Software for its business intelligence needs. The platform provides visual, real-time, self-service ad hoc and KPI reports, which are accelerating sales growth in FINN.no’s mobile channel, and enabling the company to rapidly harness big data analytics. Tableau dashboards are also integrated into FINN.no’s Microsoft Dynamics CRM dashboards, providing an overview of where the customer sits in the brand hierarchy. Real-time Tableau interactive dashboards are also keeping the SMB sales teams abreast of their sales performance. The team focuses on outbound calls, and by integrating Tableau with the data warehouse, they can view sales data broadcast on plasma screens with the data cycled every four minutes.

Impact #1	Tableau Software has enabled FINN.no to understand more about its customers, grow the user base, and increase revenues.
Impact #2	The sales teams now have near real-time insight into revenue from mobile channels as a percentage of total sales.
Impact #3	The SMB team is now doing more calls and pulling in more revenue thanks to Tableau.

Impact #1

Tableau Software has enabled FINN.no to understand more about its customers, grow the user base, and increase revenues.

Impact #2

The sales teams now have near real-time insight into revenue from mobile channels as a percentage of total sales.

Impact #3

The SMB team is now doing more calls and pulling in more revenue thanks to Tableau.

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Overview

FINN.no Puts Power of Analytics in Everyone’s Hands using Tableau Software

Operational Impact