Case Studies Finding upgrades in a galaxy of possibilities

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	Finding upgrades in a galaxy of possibilities

Finding upgrades in a galaxy of possibilities

Technology Category	Analytics & Modeling - Machine Learning Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Consumer Goods Electronics
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	Samsung’s marketing and analytics teams faced the challenge of understanding upgrade preferences across various demographics, device profiles, and carrier loyalty. With traditional BI tools, digging deeper into the data to answer these questions could take weeks. The complexity and volume of data, including customer demographics, location, device preferences, and past interactions, made it difficult to reliably check every possible factor. Samsung needed a solution that could handle the scale and complexity of their data to optimize their product launches and better target customers. Read More
About Customer	Samsung is one of the most valuable consumer brands globally, known for its innovative technologies, products, and design. The company inspires the world with its consumer electronics, mobile devices, and medical equipment, enriching people's lives daily. Samsung values creativity and partnership, constantly seeking innovative solutions to global problems. The company sells around 80 million new handsets every quarter, adding up to over 2 billion Galaxy phones sold over the last decade. Samsung's marketing and analytics experts aim to understand customer segments likely to upgrade and the factors influencing their decisions. Read More
Solution	To address their challenges, Samsung turned to Sisu, an operational analytics platform that helps businesses diagnose why their critical metrics are changing. Sisu’s platform quickly and automatically surfaces the facts driving critical business metrics by testing and tuning tens of millions of hypotheses in seconds. This speed and ease of use allowed Samsung to gain actionable insights quickly. Sisu is now deployed globally at Samsung, serving critical insights to every part of the business. The platform continuously tracks changes in key metrics like customer upsells, retail sales, and campaign performance. Sisu’s integration has made Samsung’s analytics workflows more collaborative, enabling real-time ad hoc queries and saving hundreds of hours of time every month. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Consumer Goods

Electronics

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

Samsung’s marketing and analytics teams faced the challenge of understanding upgrade preferences across various demographics, device profiles, and carrier loyalty. With traditional BI tools, digging deeper into the data to answer these questions could take weeks. The complexity and volume of data, including customer demographics, location, device preferences, and past interactions, made it difficult to reliably check every possible factor. Samsung needed a solution that could handle the scale and complexity of their data to optimize their product launches and better target customers.

About Customer

Samsung is one of the most valuable consumer brands globally, known for its innovative technologies, products, and design. The company inspires the world with its consumer electronics, mobile devices, and medical equipment, enriching people's lives daily. Samsung values creativity and partnership, constantly seeking innovative solutions to global problems. The company sells around 80 million new handsets every quarter, adding up to over 2 billion Galaxy phones sold over the last decade. Samsung's marketing and analytics experts aim to understand customer segments likely to upgrade and the factors influencing their decisions.

Solution

To address their challenges, Samsung turned to Sisu, an operational analytics platform that helps businesses diagnose why their critical metrics are changing. Sisu’s platform quickly and automatically surfaces the facts driving critical business metrics by testing and tuning tens of millions of hypotheses in seconds. This speed and ease of use allowed Samsung to gain actionable insights quickly. Sisu is now deployed globally at Samsung, serving critical insights to every part of the business. The platform continuously tracks changes in key metrics like customer upsells, retail sales, and campaign performance. Sisu’s integration has made Samsung’s analytics workflows more collaborative, enabling real-time ad hoc queries and saving hundreds of hours of time every month.

Impact #1	Sisu’s platform has enabled Samsung to answer 10 times more questions than before.
Impact #2	The integration of Sisu has made Samsung’s analytics workflows far more collaborative.
Impact #3	Sisu continuously tracks changes in key metrics like customer upsells, retail sales, and campaign performance.

Impact #1

Sisu’s platform has enabled Samsung to answer 10 times more questions than before.

Impact #2

The integration of Sisu has made Samsung’s analytics workflows far more collaborative.

Impact #3

Sisu continuously tracks changes in key metrics like customer upsells, retail sales, and campaign performance.

Benefit #1	Samsung sells around 80 million new handsets every quarter.
Benefit #2	Over the last 10 years, Samsung has sold over 2 billion Galaxy phones.

Benefit #1

Samsung sells around 80 million new handsets every quarter.

Benefit #2

Over the last 10 years, Samsung has sold over 2 billion Galaxy phones.

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Overview

Finding upgrades in a galaxy of possibilities

Operational Impact

Quantitative Benefit