Twilio
Case Studies
FinAccel Streamlines Credit Access and Enhances Customer Engagement with Twilio SendGrid
Overview
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FinAccel Streamlines Credit Access and Enhances Customer Engagement with Twilio SendGridTwilio |
Platform as a Service (PaaS) - Application Development Platforms | |
Finance & Insurance Retail | |
Logistics & Transportation Sales & Marketing | |
Last Mile Delivery Time Sensitive Networking | |
Operational Impact
With the implementation of SendGrid Marketing Campaigns, FinAccel has significantly improved its operational efficiency and customer engagement. The marketing team can now plan timely follow-up emails without the risk of backlogging and spamming recipients. The intuitive templates and design tools provided by SendGrid have made it easy for the team to quickly design and send out campaigns. The company's time-sensitive email promotions have significantly increased engagement, with open rates as high as 60-70%. This has not only enabled consumers to take advantage of short-term promotions but also driven ecommerce revenue back to retail partners. Overall, FinAccel has built an email program that is fun, informative, and inspires customer trust. | |
Quantitative Benefit
75% reduction in campaign deployment time | |
15% month-over-month contact list growth | |
70% email open rates | |