Twilio Case Studies FinAccel Streamlines Credit Access and Enhances Customer Engagement with Twilio SendGrid

	FinAccel Streamlines Credit Access and Enhances Customer Engagement with Twilio SendGrid Twilio

FinAccel Streamlines Credit Access and Enhances Customer Engagement with Twilio SendGrid

Twilio

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Finance & Insurance Retail
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Last Mile Delivery Time Sensitive Networking
Challenge	FinAccel, a financial services company, was facing challenges in providing easy and equitable access to credit for customers with limited histories. The company's goal was to enable customers to shop with approved retailers through a two-click purchase option and pay for purchases later with installments. However, the company's existing email marketing tool was not agile enough to accommodate the sending of several new campaigns to a rapidly growing contact list. The delivery speed per campaign was around eight hours, which was not feasible for their time-sensitive campaigns and promotions. The company needed an email marketing solution that would allow them to deliver important campaigns on time and keep up with their rapidly growing user base. Read More
About Customer	FinAccel is a mid-sized financial services company based in the Asia-Pacific region. The company aims to provide easy and equitable access to credit for customers with limited histories, enabling them to shop with approved retailers. FinAccel's platform equips customers with a line of credit and proactively guides them with strategic advice to manage and improve their credit scores. The company uses email as a key part of its communication strategy, sending promotional offers and educational campaigns to its users. FinAccel is a rapidly growing startup, with its user base growing 15% month over month. Read More
Solution	After evaluating a range of solutions, FinAccel's CTO decided to implement SendGrid Marketing Campaigns as their email marketing platform. This platform allowed the company to build and send email campaigns in under an hour, a significant improvement from the previous eight-hour delivery time. The platform also provided intuitive templates that made it easy for the small team to quickly design campaigns and send them out right away. Additionally, the SendGrid platform enabled FinAccel to import and sync its growing contact list in minutes, not hours. The company also used SendGrid's full set of design tools to deliver templates that render beautifully across email clients, and the design library was flexible enough to build a variety of email campaigns. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Finance & Insurance

Retail

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Last Mile Delivery

Time Sensitive Networking

Challenge

FinAccel, a financial services company, was facing challenges in providing easy and equitable access to credit for customers with limited histories. The company's goal was to enable customers to shop with approved retailers through a two-click purchase option and pay for purchases later with installments. However, the company's existing email marketing tool was not agile enough to accommodate the sending of several new campaigns to a rapidly growing contact list. The delivery speed per campaign was around eight hours, which was not feasible for their time-sensitive campaigns and promotions. The company needed an email marketing solution that would allow them to deliver important campaigns on time and keep up with their rapidly growing user base.

About Customer

FinAccel is a mid-sized financial services company based in the Asia-Pacific region. The company aims to provide easy and equitable access to credit for customers with limited histories, enabling them to shop with approved retailers. FinAccel's platform equips customers with a line of credit and proactively guides them with strategic advice to manage and improve their credit scores. The company uses email as a key part of its communication strategy, sending promotional offers and educational campaigns to its users. FinAccel is a rapidly growing startup, with its user base growing 15% month over month.

Solution

After evaluating a range of solutions, FinAccel's CTO decided to implement SendGrid Marketing Campaigns as their email marketing platform. This platform allowed the company to build and send email campaigns in under an hour, a significant improvement from the previous eight-hour delivery time. The platform also provided intuitive templates that made it easy for the small team to quickly design campaigns and send them out right away. Additionally, the SendGrid platform enabled FinAccel to import and sync its growing contact list in minutes, not hours. The company also used SendGrid's full set of design tools to deliver templates that render beautifully across email clients, and the design library was flexible enough to build a variety of email campaigns.

Impact #1	With the implementation of SendGrid Marketing Campaigns, FinAccel has significantly improved its operational efficiency and customer engagement. The marketing team can now plan timely follow-up emails without the risk of backlogging and spamming recipients. The intuitive templates and design tools provided by SendGrid have made it easy for the team to quickly design and send out campaigns. The company's time-sensitive email promotions have significantly increased engagement, with open rates as high as 60-70%. This has not only enabled consumers to take advantage of short-term promotions but also driven ecommerce revenue back to retail partners. Overall, FinAccel has built an email program that is fun, informative, and inspires customer trust.

Impact #1

With the implementation of SendGrid Marketing Campaigns, FinAccel has significantly improved its operational efficiency and customer engagement. The marketing team can now plan timely follow-up emails without the risk of backlogging and spamming recipients. The intuitive templates and design tools provided by SendGrid have made it easy for the team to quickly design and send out campaigns. The company's time-sensitive email promotions have significantly increased engagement, with open rates as high as 60-70%. This has not only enabled consumers to take advantage of short-term promotions but also driven ecommerce revenue back to retail partners. Overall, FinAccel has built an email program that is fun, informative, and inspires customer trust.

Benefit #1	75% reduction in campaign deployment time
Benefit #2	15% month-over-month contact list growth
Benefit #3	70% email open rates

Benefit #1

75% reduction in campaign deployment time

Benefit #2

15% month-over-month contact list growth

Benefit #3

70% email open rates

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Overview

FinAccel Streamlines Credit Access and Enhances Customer Engagement with Twilio SendGrid

Operational Impact

Quantitative Benefit