Canto
Case Studies
Ferronordic's Global Asset Management Revolution with Canto
Overview
Ferronordic's Global Asset Management Revolution with CantoCanto |
Application Infrastructure & Middleware - Middleware, SDKs & Libraries | |
Construction & Infrastructure Equipment & Machinery | |
Sales & Marketing | |
Construction Management Smart Collateral Management | |
System Integration Training | |
Operational Impact
The implementation of Canto's DAM platform provided Ferronordic with the tools it needed to take better control over its content, streamline production, and get more value out of its assets. Consolidating the company’s photos and videos into a single source of truth has allowed the marketing team to work smarter and spend less time searching for the content they need to create compelling multimedia campaigns. The new system also improved the approval workflows for photos and videos related to promotional projects. Now, the team can preview assets and upload only approved content, streamlining searching, file management, and future production. The use of Canto Portals made sharing assets easier, with a dedicated portal for uploading social media assets each month to share them with a third-party agency. Assets can also be distributed to suppliers via link sharing or by permitting them to register to access the general portal. The implementation of Canto also provided an opportunity to establish more control over the company’s brand identity, ensuring consistency across multiple channels. | |