Tableau Case Studies Ferrari and Maserati of North America Revs Up Its Data Analysis with Tableau Software

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	Ferrari and Maserati of North America Revs Up Its Data Analysis with Tableau Software Tableau

Ferrari and Maserati of North America Revs Up Its Data Analysis with Tableau Software

Tableau

Technology Category	Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Automotive
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Data Science Services
Challenge	Ferrari and Maserati of North America were facing challenges in their data analysis process. The process of generating and sharing reports for retail sales analysis, service and repair orders, and monthly expenditures was time-consuming and involved manually entering data into Excel files and distributing that static information via email. This method was not only inefficient but also did not allow for real-time interaction with the data. Read More
About Customer	Ferrari and Maserati of North America are luxury carmakers that import cars for distribution and sale in the United States, Canada, and South America. They provide after-sales assistance to their dealer network, which includes marketing, sales, customer service, technical training, and warranty administration. In addition to these services, Ferrari and Maserati of North America also advise Ferrari and Maserati S.p.A. on product development for its market and participate in motor sports, cultural, and philanthropic activities. Read More
Solution	Ferrari and Maserati of North America implemented Tableau Desktop and Tableau Server to streamline their data analysis process. The implementation was done in-house, keeping the cost of deployment within budget. With Tableau, users can interact with company data in real-time and access personalized views and dashboards from the company's Intranet, a Microsoft SharePoint/Tableau Server-based portal. This has made the process of generating and sharing reports for retail sales analysis, service and repair orders, and monthly expenditures much easier and more efficient. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Automotive

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Data Science Services

Challenge

Ferrari and Maserati of North America were facing challenges in their data analysis process. The process of generating and sharing reports for retail sales analysis, service and repair orders, and monthly expenditures was time-consuming and involved manually entering data into Excel files and distributing that static information via email. This method was not only inefficient but also did not allow for real-time interaction with the data.

About Customer

Ferrari and Maserati of North America are luxury carmakers that import cars for distribution and sale in the United States, Canada, and South America. They provide after-sales assistance to their dealer network, which includes marketing, sales, customer service, technical training, and warranty administration. In addition to these services, Ferrari and Maserati of North America also advise Ferrari and Maserati S.p.A. on product development for its market and participate in motor sports, cultural, and philanthropic activities.

Solution

Ferrari and Maserati of North America implemented Tableau Desktop and Tableau Server to streamline their data analysis process. The implementation was done in-house, keeping the cost of deployment within budget. With Tableau, users can interact with company data in real-time and access personalized views and dashboards from the company's Intranet, a Microsoft SharePoint/Tableau Server-based portal. This has made the process of generating and sharing reports for retail sales analysis, service and repair orders, and monthly expenditures much easier and more efficient.

Impact #1	Streamlined data analysis process
Impact #2	Real-time interaction with company data
Impact #3	Easy generation and sharing of reports

Impact #1

Streamlined data analysis process

Impact #2

Real-time interaction with company data

Impact #3

Easy generation and sharing of reports

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Overview

Ferrari and Maserati of North America Revs Up Its Data Analysis with Tableau Software

Operational Impact