Case Studies Fenesta brings down TAT by more than 50% with Quixy
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Fenesta brings down TAT by more than 50% with Quixy

Application Infrastructure & Middleware - Data Exchange & Integration
Platform as a Service (PaaS) - Application Development Platforms
Construction & Infrastructure
Consumer Goods
Business Operation
Sales & Marketing
Predictive Maintenance
Process Control & Optimization
Remote Collaboration
Software Design & Engineering Services
System Integration
Fenesta faced significant challenges in managing their sales order requests due to a manual process that was prone to errors and inefficiencies. The sales team had to handle requests through emails and reminders, leading to delays and a lack of visibility into the status of requests. This ad hoc process resulted in a turnaround time (TAT) of 3-4 days, causing frustration among sales executives and impacting customer satisfaction. The lack of a standardized workflow and control over the process further exacerbated the issue, making it difficult for salespeople to close approvals and risking customer loss.
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Fenesta is India's largest windows and doors brand, part of the DCM Shriram Group, which has a rich history dating back to 1889. The company is renowned for its transparent work culture and diversity. Fenesta specializes in designing uPVC and System Aluminum Windows and Doors that are tailored to withstand India's extreme climatic conditions. It is the only company in India that manufactures its uPVC blend and profiles, ensuring high-quality and durable products. With a sales and service presence in over 327 cities, Fenesta operates through 20 sales offices, 4 factories, 9 signature studios, and 178 channel partner showrooms, supported by a robust direct sales force of more than 500 executives.
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Fenesta collaborated with Quixy to automate their sales feasibility process. The Quixy platform was used to create a robust process plan that addressed the gaps in the existing workflow. The new system allowed sales executives to submit feasibility requests from any device, which would then follow a pre-defined workflow. Each request generated a Unique Requisition ID, enabling easy tracking and calculation of TAT. The automation provided real-time visibility into the status of requests, eliminating the need for manual follow-ups and reminders. Notifications and reminders were automated, significantly reducing the TAT and improving process control and transparency. The implementation of Quixy resulted in higher sales team satisfaction, accurate information collection, and efficient routing of requests, ensuring a streamlined and error-free process.
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The automation of the sales feasibility process resulted in complete control over the workflow, providing transparency for sales executives to track the status of their requests.
Sales team satisfaction improved as the tedious tasks of manual reminders and follow-ups were eliminated, with Quixy providing prompt notifications for pending tasks.
Mandatory form fields and built-in business rules ensured accurate information collection and proper routing of requests, reducing errors and improving efficiency.
The process, which previously took 3-4 days for completion, now only takes 2-3 hours, representing a significant reduction in TAT.
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