ShipHawk Case Studies FELLERS Case Study

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	FELLERS Case Study ShipHawk

FELLERS Case Study

ShipHawk

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Functions	Logistics & Transportation Warehouse & Inventory Management
Use Cases	Inventory Management Supply Chain Visibility
Services	System Integration
Challenge	APG acquired Fellers, Interwest Distribution and DigiCut within a matter of months to establish a full-service signs and graphics wholesale distribution organization that would provide everything from premium vinyl and paint protection film to the software needed to cut them. Each business brought unique strengths and capabilities to the partnership, but leadership recognized that utilizing each of the business’ disparate systems wasn’t going to work and as a result, a unified approach with an ERP and fulfillment solution across all brands was required. The company initiated a search for a shipping solution within the NetSuite ecosystem after selecting NetSuite as its ERP. The ideal solution needed to integrate with NetSuite, enable a quick, easy and accurate shipping experience and have the ability to support Fellers’ 40 warehouses out of the box. Read More
About Customer	Fellers was established in Tulsa, Oklahoma, in 1986 by Frank Fellers as a humble print shop dedicated to delivering the best in speed, service and selection to its customers. As the industry grew and evolved, Fellers began providing vinyl to print shops and is now one of the nation’s leading distributors of signs and graphics films, color change vinyl and wrap supplies. The company was acquired by American Pacific Group (APG) in 2022 and operates 40 warehouses across the US. It also manages CheetahWrap, a private label with an active eCommerce business. Read More
Solution	Since going live with ShipHawk, Fellers has achieved 95% on-time delivery and saves dozens of hours in labor every month. The time required to prepare an order for shipment has declined from one minute to 10 seconds, translating to a labor savings and shipment processing time reduction of 6X. Fellers also integrated ShipHawk with Shopify to support its CheetahWrap private label commerce site and the results have been transformational. Customers can compare shipping rates in real-time and, once confirmed, the order is automatically sent to NetSuite and ShipHawk for fulfillment. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Functions

Logistics & Transportation

Warehouse & Inventory Management

Use Cases

Inventory Management

Supply Chain Visibility

Services

System Integration

Challenge

APG acquired Fellers, Interwest Distribution and DigiCut within a matter of months to establish a full-service signs and graphics wholesale distribution organization that would provide everything from premium vinyl and paint protection film to the software needed to cut them. Each business brought unique strengths and capabilities to the partnership, but leadership recognized that utilizing each of the business’ disparate systems wasn’t going to work and as a result, a unified approach with an ERP and fulfillment solution across all brands was required. The company initiated a search for a shipping solution within the NetSuite ecosystem after selecting NetSuite as its ERP. The ideal solution needed to integrate with NetSuite, enable a quick, easy and accurate shipping experience and have the ability to support Fellers’ 40 warehouses out of the box.

About Customer

Fellers was established in Tulsa, Oklahoma, in 1986 by Frank Fellers as a humble print shop dedicated to delivering the best in speed, service and selection to its customers. As the industry grew and evolved, Fellers began providing vinyl to print shops and is now one of the nation’s leading distributors of signs and graphics films, color change vinyl and wrap supplies. The company was acquired by American Pacific Group (APG) in 2022 and operates 40 warehouses across the US. It also manages CheetahWrap, a private label with an active eCommerce business.

Solution

Since going live with ShipHawk, Fellers has achieved 95% on-time delivery and saves dozens of hours in labor every month. The time required to prepare an order for shipment has declined from one minute to 10 seconds, translating to a labor savings and shipment processing time reduction of 6X. Fellers also integrated ShipHawk with Shopify to support its CheetahWrap private label commerce site and the results have been transformational. Customers can compare shipping rates in real-time and, once confirmed, the order is automatically sent to NetSuite and ShipHawk for fulfillment.

Impact #1	The Fellers team trusts ShipHawk and its Smart Packing™ solution to pick the right box for every order and the quickest and easiest parcel shipping option, ensuring orders get into the hands of customers on time and for the lowest price possible.
Impact #2	ShipHawk really helps our warehouses be a little bit more flexible and meet our customer demand in real-time as opposed to a centrally managed approach where an order couldn’t ship without a ticket from the order management team.

Impact #1

The Fellers team trusts ShipHawk and its Smart Packing™ solution to pick the right box for every order and the quickest and easiest parcel shipping option, ensuring orders get into the hands of customers on time and for the lowest price possible.

Impact #2

ShipHawk really helps our warehouses be a little bit more flexible and meet our customer demand in real-time as opposed to a centrally managed approach where an order couldn’t ship without a ticket from the order management team.

Benefit #1	95% on-time delivery
Benefit #2	Reduced shipment processing times by 6X

Benefit #1

95% on-time delivery

Benefit #2

Reduced shipment processing times by 6X

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Overview

FELLERS Case Study

Operational Impact

Quantitative Benefit