Domo Case Studies Federated Media Publishing Case Study

Edit This Case Study Record

	Federated Media Publishing Case Study Domo

Federated Media Publishing Case Study

Domo

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Business Operation
Services	Data Science Services
Challenge	Federated Media Publishing, one of the largest owned and operated real-time ad exchanges in the world, was facing several challenges. The data they were dealing with was complex and inconsistent across different office locations. This led to an overloaded data management team that was struggling to keep up with the volume and complexity of the data. Additionally, the company needed custom Key Performance Indicators (KPIs) that could provide better insights for executives. The lack of a unified platform for sharing data and automating mundane tasks further exacerbated these challenges. Read More
About Customer	Federated Media Publishing is a San Francisco-based company that operates one of the largest owned and operated real-time ad exchanges in the world. Launched in 2005, it has grown to become the third-largest ad network in the U.S., and the fourth-largest display ad player globally. The company works with hundreds of thousands of independent publishers, representing 180 million monthly uniques and delivering over 3 billion ad requests per day. Federated Media Publishing has redefined the ad industry with its innovative approach and extensive reach. Read More
Solution	To address these challenges, Federated Media Publishing implemented Domo, a collaborative, easy-to-use platform for sharing data. Domo provided a simple way to automate mundane tasks, freeing up the data management team to focus on more strategic tasks. The platform also offered a customizable executive dashboard that brought all the necessary information together in one place. This made it easier for executives to gain insights from the data and make informed decisions. Domo served as a bridge, enabling better communication between two companies and providing a unique perspective into how their systems were working together and affecting each other. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Business Operation

Services

Data Science Services

Challenge

Federated Media Publishing, one of the largest owned and operated real-time ad exchanges in the world, was facing several challenges. The data they were dealing with was complex and inconsistent across different office locations. This led to an overloaded data management team that was struggling to keep up with the volume and complexity of the data. Additionally, the company needed custom Key Performance Indicators (KPIs) that could provide better insights for executives. The lack of a unified platform for sharing data and automating mundane tasks further exacerbated these challenges.

About Customer

Federated Media Publishing is a San Francisco-based company that operates one of the largest owned and operated real-time ad exchanges in the world. Launched in 2005, it has grown to become the third-largest ad network in the U.S., and the fourth-largest display ad player globally. The company works with hundreds of thousands of independent publishers, representing 180 million monthly uniques and delivering over 3 billion ad requests per day. Federated Media Publishing has redefined the ad industry with its innovative approach and extensive reach.

Solution

To address these challenges, Federated Media Publishing implemented Domo, a collaborative, easy-to-use platform for sharing data. Domo provided a simple way to automate mundane tasks, freeing up the data management team to focus on more strategic tasks. The platform also offered a customizable executive dashboard that brought all the necessary information together in one place. This made it easier for executives to gain insights from the data and make informed decisions. Domo served as a bridge, enabling better communication between two companies and providing a unique perspective into how their systems were working together and affecting each other.

Impact #1	The implementation of Domo resulted in increased productivity for the data management team. They no longer had to spend so much time trying to store terabytes of data and could instead focus on strategic reporting and making the data more functional.
Impact #2	Domo also improved communication within the company. It served as a bridge between two companies, enabling them to communicate what was going on analytically throughout the entire company.
Impact #3	The platform also enabled the company to set boundaries that helped them understand potential problems in advance, leading to a more proactive approach to data management.

Impact #1

The implementation of Domo resulted in increased productivity for the data management team. They no longer had to spend so much time trying to store terabytes of data and could instead focus on strategic reporting and making the data more functional.

Impact #2

Domo also improved communication within the company. It served as a bridge between two companies, enabling them to communicate what was going on analytically throughout the entire company.

Impact #3

The platform also enabled the company to set boundaries that helped them understand potential problems in advance, leading to a more proactive approach to data management.

Download PDF Version

Overview

Federated Media Publishing Case Study

Operational Impact