AnswerRocket Case Studies Fast Insights to Drive Innovation and Growth

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	Fast Insights to Drive Innovation and Growth AnswerRocket

Fast Insights to Drive Innovation and Growth

AnswerRocket

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Food & Beverage
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Demand Planning & Forecasting Predictive Replenishment
Services	Data Science Services
Challenge	American Licorice Company, a leader in manufacturing and marketing candy products, faced a challenge in harmonizing and integrating their various data sources. The data and insights team had been manually working for years, which was inefficient and time-consuming. The fast-paced market demanded a more efficient process to deliver timely insights to the sales and marketing teams. The company needed to answer critical questions such as how to gain additional distribution of their products, capitalize on trends quickly, and bring innovation to the market fast. Read More
About Customer	American Licorice Company is an industry leader in manufacturing and marketing candy products. The company has a rich history of over 100 years in business and generates more than $100 million in revenue. They have a data and insights team that was previously working manually to harmonize and integrate various data sources. The company operates in a fast-paced market and needed a more efficient process to deliver timely insights to their sales and marketing teams. Read More
Solution	The company implemented AnswerRocket, a solution that consolidates data sources and generates critical insights that enable better decision-making. This solution delivers insights in minutes, rather than days or weeks, significantly improving the efficiency of the data and insights team. AnswerRocket features natural language querying and intuitive visualizations, which have helped the business teams identify opportunities for additional product distribution and drive innovation. The solution is powered by AI that works across teams, promoting a culture of data-driven decision-making within the American Licorice Company. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Food & Beverage

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Predictive Replenishment

Services

Data Science Services

Challenge

American Licorice Company, a leader in manufacturing and marketing candy products, faced a challenge in harmonizing and integrating their various data sources. The data and insights team had been manually working for years, which was inefficient and time-consuming. The fast-paced market demanded a more efficient process to deliver timely insights to the sales and marketing teams. The company needed to answer critical questions such as how to gain additional distribution of their products, capitalize on trends quickly, and bring innovation to the market fast.

About Customer

American Licorice Company is an industry leader in manufacturing and marketing candy products. The company has a rich history of over 100 years in business and generates more than $100 million in revenue. They have a data and insights team that was previously working manually to harmonize and integrate various data sources. The company operates in a fast-paced market and needed a more efficient process to deliver timely insights to their sales and marketing teams.

Solution

The company implemented AnswerRocket, a solution that consolidates data sources and generates critical insights that enable better decision-making. This solution delivers insights in minutes, rather than days or weeks, significantly improving the efficiency of the data and insights team. AnswerRocket features natural language querying and intuitive visualizations, which have helped the business teams identify opportunities for additional product distribution and drive innovation. The solution is powered by AI that works across teams, promoting a culture of data-driven decision-making within the American Licorice Company.

Impact #1	The company has been able to consolidate and harmonize their various data sources.
Impact #2	The data and insights team has significantly improved their efficiency, delivering insights in minutes rather than days or weeks.
Impact #3	Business teams have been able to identify opportunities for additional product distribution and drive innovation.

Impact #1

The company has been able to consolidate and harmonize their various data sources.

Impact #2

The data and insights team has significantly improved their efficiency, delivering insights in minutes rather than days or weeks.

Impact #3

Business teams have been able to identify opportunities for additional product distribution and drive innovation.

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Overview

Fast Insights to Drive Innovation and Growth

Operational Impact