ShipHawk Case Studies Farmhouse Pottery Case Study
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Farmhouse Pottery Case Study

ShipHawk
Functional Applications - Enterprise Resource Planning Systems (ERP)
Functional Applications - Warehouse Management Systems (WMS)
Consumer Goods
Retail
Logistics & Transportation
Warehouse & Inventory Management
Inventory Management
Supply Chain Visibility
System Integration
Farmhouse Pottery, a company that creates handcrafted pottery and home decor items, faced a significant increase in customer orders during the COVID-19 pandemic. The company needed solutions to successfully grow and scale its operations. They also needed a better shipping solution that would integrate seamlessly with NetSuite, their ERP. Another critical consideration for Farmhouse Pottery was being able to rate shop and find the best carrier for each product and shipment, at the right time, in the right sized box. As most of its products are extremely fragile and each shipment has a unique size and weight, the company needed flexibility and the means to identify the best shipping rate to meet customer expectations.
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Farmhouse Pottery, established in 2012, is a company that creates handcrafted pottery and supplements its offerings with items in home and garden décor, wood and glass products, enamelware, and cookware, among many others. The company has two retail locations in Woodstock, VT and Hanover, NH with the single manufacturing studio at the Woodstock flagship location. Farmhouse Pottery sells its products via in-store retail, eCommerce and B2B in the U.S., Canada, and Europe. The company has nine dropship partnerships with companies including Nordstrom, Bloomingdales, and Zola. Most products are shipped via parcel, but due to order demand, Farmhouse Pottery is also shipping a small but increasing number of LTL shipments.
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Farmhouse Pottery implemented ShipHawk’s fulfillment solution for NetSuite, which provided the visibility and data it needed to track shipments and scale operations. The solution integrated seamlessly with NetSuite, making it a part of the company's day-to-day operations. Using ShipHawk’s rate shopping feature, Farmhouse Pottery could easily identify the best carrier and service level for each unique shipment. The company now updates and syncs shipment details, whether that be domestic and international parcel or LTL from ShipHawk into NetSuite. With each shipment, the information written back to NetSuite helps streamline the process of notifying customers in Shopify, its eCommerce shopping cart, with accurate details related to their shipment while keeping Farmhouse Pottery’s system of record up to date.
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Improved planning and scheduling
Gained visibility and metrics of packing and shipping operations
Streamlined process of notifying customers with accurate shipment details
Ability to grow without adding headcount
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