Case Studies Fanatics Chooses MicroStrategy to Empower Business Users

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	Fanatics Chooses MicroStrategy to Empower Business Users

Fanatics Chooses MicroStrategy to Empower Business Users

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Retail E-Commerce
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Cloud Planning, Design & Implementation Services System Integration Data Science Services
Challenge	Fanatics collects a tremendous volume and variety of data. In addition to the data generated from handling over 30 million orders per year, the company collects web traffic and clickstream data from over 250 million annual website visits. They also source data from social media analytics, real-time event results, and news when making business decisions. Fanatics’ legacy reporting system was based in Excel. They faced issues with scalability, usability, and adoption, and sought to implement a modern analytics platform capable of supporting self-service data discovery. Their goal was to empower more business users to make data-driven decisions and more effectively operationalize real-time data via a cloud platform. Read More
About Customer	Fanatics is the largest online retailer of officially licensed sports apparel and merchandise with over $1 billion in revenue every year. Headquartered in Jacksonville, Florida, the company powers e-commerce sites for major professional sports leagues including the NFL, MLB, NHL, NBA, NASCAR, and PGA. It also operates e-commerce sites for leading media brands including NBC Sports, CBS Sports, and FOX Sports. Read More
Solution	Fanatics modernized their BI capabilities by tapping into a powerful combination of Amazon Web Services (AWS) cloud technology and MicroStrategy. First, the company moved data storage to the cloud using Amazon Redshift as the primary data warehouse. Next, they chose to deploy MicroStrategy because it could support comprehensive BI capabilities while delivering self-service functionality and stringent security requirements. Additionally, the MicroStrategy Cloud Platform on AWS offered a powerful suite of administrative tools that—when combined with the elasticity of the cloud—enabled Fanatics to automate repetitive tasks and scale up or down at a moment’s notice. Shortly thereafter, Fanatics deployed a Hadoop distribution to help manage and process 500 terabytes of unstructured log data, which they analyze using MicroStrategy. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Retail

E-Commerce

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services

System Integration

Data Science Services

Challenge

Fanatics collects a tremendous volume and variety of data. In addition to the data generated from handling over 30 million orders per year, the company collects web traffic and clickstream data from over 250 million annual website visits. They also source data from social media analytics, real-time event results, and news when making business decisions. Fanatics’ legacy reporting system was based in Excel. They faced issues with scalability, usability, and adoption, and sought to implement a modern analytics platform capable of supporting self-service data discovery. Their goal was to empower more business users to make data-driven decisions and more effectively operationalize real-time data via a cloud platform.

About Customer

Fanatics is the largest online retailer of officially licensed sports apparel and merchandise with over $1 billion in revenue every year. Headquartered in Jacksonville, Florida, the company powers e-commerce sites for major professional sports leagues including the NFL, MLB, NHL, NBA, NASCAR, and PGA. It also operates e-commerce sites for leading media brands including NBC Sports, CBS Sports, and FOX Sports.

Solution

Fanatics modernized their BI capabilities by tapping into a powerful combination of Amazon Web Services (AWS) cloud technology and MicroStrategy. First, the company moved data storage to the cloud using Amazon Redshift as the primary data warehouse. Next, they chose to deploy MicroStrategy because it could support comprehensive BI capabilities while delivering self-service functionality and stringent security requirements. Additionally, the MicroStrategy Cloud Platform on AWS offered a powerful suite of administrative tools that—when combined with the elasticity of the cloud—enabled Fanatics to automate repetitive tasks and scale up or down at a moment’s notice. Shortly thereafter, Fanatics deployed a Hadoop distribution to help manage and process 500 terabytes of unstructured log data, which they analyze using MicroStrategy.

Impact #1	Fanatics can scale up or down on demand, allowing them to manage costs and meet fluctuating consumer demand.
Impact #2	Business users can answer their own questions with self-service tools, reducing the time spent on data preparation and increasing time spent on data analysis.
Impact #3	Fanatics uses real-time insights to anticipate spikes in demand, improving their ability to respond to market changes quickly.

Impact #1

Fanatics can scale up or down on demand, allowing them to manage costs and meet fluctuating consumer demand.

Impact #2

Business users can answer their own questions with self-service tools, reducing the time spent on data preparation and increasing time spent on data analysis.

Impact #3

Fanatics uses real-time insights to anticipate spikes in demand, improving their ability to respond to market changes quickly.

Benefit #1	Fanatics expanded their MicroStrategy implementation from 10 licenses to over 500 active users.
Benefit #2	The company handles over 30 million orders per year and collects web traffic and clickstream data from over 250 million annual website visits.
Benefit #3	Fanatics manages and processes 500 terabytes of unstructured log data using Hadoop.

Benefit #1

Fanatics expanded their MicroStrategy implementation from 10 licenses to over 500 active users.

Benefit #2

The company handles over 30 million orders per year and collects web traffic and clickstream data from over 250 million annual website visits.

Benefit #3

Fanatics manages and processes 500 terabytes of unstructured log data using Hadoop.

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Overview

Fanatics Chooses MicroStrategy to Empower Business Users

Operational Impact

Quantitative Benefit