Acquia DAM Case Studies Fanatics Boosts Efficiency and Speed with Acquia DAM Solution

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	Fanatics Boosts Efficiency and Speed with Acquia DAM Solution Acquia DAM

Fanatics Boosts Efficiency and Speed with Acquia DAM Solution

Acquia DAM

Technology Category	Analytics & Modeling - Computer Vision Software Functional Applications - Enterprise Asset Management Systems (EAM)
Applicable Industries	Apparel E-Commerce
Use Cases	Asset Health Management (AHM) Clinical Image Analysis
Services	System Integration
Challenge	Fanatics, Inc., a popular online retailer of sports apparel and merchandise, faced a significant challenge in managing their vast array of digital assets. The company's product content management team, consisting of 200 marketers and seven global studios, struggled with a network of shared folders that made it difficult to locate specific files. This lack of a centralized, self-serve content repository led to costly workflow inefficiencies, often making it faster to shoot a new image than to find an existing one. The sports world's fast-paced nature further compounded these challenges, as real-time events often dictated the images and content Fanatics needed to create, edit, distribute, publish, or even eliminate. Without a search-friendly solution to house their digital assets, Fanatics was at a crossroads, risking their revenue potential and winning reputation. Read More
About Customer	Fanatics, Inc. is a leading online retailer of sports apparel, equipment, and merchandise. The company is the official partner to Nike and several national sports leagues throughout the U.S. Fanatics operates a popular e-commerce site and boasts an impressive lineup of partners and customers. The company's product content management team, which includes 200 marketers and seven global studios, produces content for more than a million products each year and distributes assets to over 700 internal teams, partners, and customers. Read More
Solution	Fanatics identified a digital asset management (DAM) solution as the answer to their speed and agility challenges. In 2015, they implemented Acquia DAM, a search-friendly system that significantly improved their operations. Acquia DAM uses metadata to make assets searchable within the system, eliminating the need to dig through numerous folders. It also serves as a centralized distribution hub, organizing all raw digital assets and product imagery for easy access by internal teams, partners, and customers. Furthermore, Acquia DAM enables audit and archive, allowing Fanatics to automatically expire or pull down digital assets based on critical dates or events captured in their metadata. The system also provides data and insights that help Fanatics understand how their content is being used and keep the system clean and organized. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Computer Vision Software

Functional Applications - Enterprise Asset Management Systems (EAM)

Applicable Industries

Apparel

E-Commerce

Use Cases

Asset Health Management (AHM)

Clinical Image Analysis

Services

System Integration

Challenge

Fanatics, Inc., a popular online retailer of sports apparel and merchandise, faced a significant challenge in managing their vast array of digital assets. The company's product content management team, consisting of 200 marketers and seven global studios, struggled with a network of shared folders that made it difficult to locate specific files. This lack of a centralized, self-serve content repository led to costly workflow inefficiencies, often making it faster to shoot a new image than to find an existing one. The sports world's fast-paced nature further compounded these challenges, as real-time events often dictated the images and content Fanatics needed to create, edit, distribute, publish, or even eliminate. Without a search-friendly solution to house their digital assets, Fanatics was at a crossroads, risking their revenue potential and winning reputation.

About Customer

Fanatics, Inc. is a leading online retailer of sports apparel, equipment, and merchandise. The company is the official partner to Nike and several national sports leagues throughout the U.S. Fanatics operates a popular e-commerce site and boasts an impressive lineup of partners and customers. The company's product content management team, which includes 200 marketers and seven global studios, produces content for more than a million products each year and distributes assets to over 700 internal teams, partners, and customers.

Solution

Fanatics identified a digital asset management (DAM) solution as the answer to their speed and agility challenges. In 2015, they implemented Acquia DAM, a search-friendly system that significantly improved their operations. Acquia DAM uses metadata to make assets searchable within the system, eliminating the need to dig through numerous folders. It also serves as a centralized distribution hub, organizing all raw digital assets and product imagery for easy access by internal teams, partners, and customers. Furthermore, Acquia DAM enables audit and archive, allowing Fanatics to automatically expire or pull down digital assets based on critical dates or events captured in their metadata. The system also provides data and insights that help Fanatics understand how their content is being used and keep the system clean and organized.

Impact #1	The implementation of Acquia DAM has brought about significant operational improvements for Fanatics. The ability to locate and easily access digital assets has been a game changer for the team. The system's search-based storage and centralized distribution hub have eliminated the need to waste time looking for assets or reshooting assets that already exist. The system's cost-saving benefits are also significant. By using existing assets in the DAM system, Fanatics avoids paying photographers to shoot or reshoot images. The company estimates that the DAM system does the job of three full-time staff members, saving a significant amount in employee salaries and benefits. Furthermore, the system's integration with seven other platforms in their marketing technology stack has automated workflows, making processes that would otherwise be manual easier than ever.

Impact #1

The implementation of Acquia DAM has brought about significant operational improvements for Fanatics. The ability to locate and easily access digital assets has been a game changer for the team. The system's search-based storage and centralized distribution hub have eliminated the need to waste time looking for assets or reshooting assets that already exist. The system's cost-saving benefits are also significant. By using existing assets in the DAM system, Fanatics avoids paying photographers to shoot or reshoot images. The company estimates that the DAM system does the job of three full-time staff members, saving a significant amount in employee salaries and benefits. Furthermore, the system's integration with seven other platforms in their marketing technology stack has automated workflows, making processes that would otherwise be manual easier than ever.

Benefit #1	Fanatics has seen 2 million downloads in the last 12 months.
Benefit #2	The company manages 3 million total assets.
Benefit #3	Fanatics has recorded 184,000 searches in the last 12 months.

Benefit #1

Fanatics has seen 2 million downloads in the last 12 months.

Benefit #2

The company manages 3 million total assets.

Benefit #3

Fanatics has recorded 184,000 searches in the last 12 months.

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Overview

Fanatics Boosts Efficiency and Speed with Acquia DAM Solution

Operational Impact

Quantitative Benefit