Avid Technology Case Studies Face Vocal Band: Transforming Rock Music with Human Voices

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	Face Vocal Band: Transforming Rock Music with Human Voices Avid Technology

Face Vocal Band: Transforming Rock Music with Human Voices

Avid Technology

Technology Category	Other - Battery Sensors - Acoustic Sensors
Applicable Industries	Education Glass
Applicable Functions	Maintenance
Use Cases	Driver Performance Monitoring Facial Recognition
Services	System Integration Training
Challenge	The challenge faced by the Face Vocal Band was to create music that transcends genres and styles, specifically transforming rock hits into vocal rock performances. This required the band to identify rock hits and then use their vocal abilities to turn them into something completely new. The process involved arranging a time-honored standard into five-part harmony, which required powerful software solutions. The band also needed to figure out how to translate songs from their original electronic-infused drum patches, pulsing bass, synth pads and vocal samples into a sonic experience that would engage audiences in live settings and in recorded media. Read More
About Customer	Face Vocal Band is a Colorado-based band that has been performing for seventeen years. The band is composed of five members, each with their own unique talents and roles. They are known for their ability to identify rock hits and transform them into vocal rock performances. The band's music transcends genres and styles, appealing to a wide range of audiences. They have performed at numerous festivals and have supported artists like Jon Bon Jovi, Manhattan Transfer, and Barenaked Ladies. The band has also released eight CDs and one DVD, as well as several singles. They have a strong online presence, with YouTube videos dating back five years and a Facebook page with millions of views. Read More
Solution	The band used Pro Tools and Sibelius software to write, arrange, record, edit, and publish their music. These tools allowed them to make artistic decisions early on, such as how true they would be to the original song or if they would interpret it differently. They used Sibelius to arrange the songs and Pro Tools to record them. The band also used these tools to create starter ideas and communicate sketches of songs. The process involved exporting the Sibelius file into MIDI, dropping the MIDI file into Pro Tools, and using that as their template for key and tempo reference. They then muted the MIDI tracks as they filled in the voices. The band also used Izotope for initial EQ and compression, Trash for distortion, and Vocal Synth to add a layered part that was almost inaudible. Read More Log in to view content
Contents

Technology Category

Other - Battery

Sensors - Acoustic Sensors

Applicable Industries

Education

Glass

Applicable Functions

Maintenance

Use Cases

Driver Performance Monitoring

Facial Recognition

Services

System Integration

Training

Challenge

The challenge faced by the Face Vocal Band was to create music that transcends genres and styles, specifically transforming rock hits into vocal rock performances. This required the band to identify rock hits and then use their vocal abilities to turn them into something completely new. The process involved arranging a time-honored standard into five-part harmony, which required powerful software solutions. The band also needed to figure out how to translate songs from their original electronic-infused drum patches, pulsing bass, synth pads and vocal samples into a sonic experience that would engage audiences in live settings and in recorded media.

About Customer

Face Vocal Band is a Colorado-based band that has been performing for seventeen years. The band is composed of five members, each with their own unique talents and roles. They are known for their ability to identify rock hits and transform them into vocal rock performances. The band's music transcends genres and styles, appealing to a wide range of audiences. They have performed at numerous festivals and have supported artists like Jon Bon Jovi, Manhattan Transfer, and Barenaked Ladies. The band has also released eight CDs and one DVD, as well as several singles. They have a strong online presence, with YouTube videos dating back five years and a Facebook page with millions of views.

Solution

The band used Pro Tools and Sibelius software to write, arrange, record, edit, and publish their music. These tools allowed them to make artistic decisions early on, such as how true they would be to the original song or if they would interpret it differently. They used Sibelius to arrange the songs and Pro Tools to record them. The band also used these tools to create starter ideas and communicate sketches of songs. The process involved exporting the Sibelius file into MIDI, dropping the MIDI file into Pro Tools, and using that as their template for key and tempo reference. They then muted the MIDI tracks as they filled in the voices. The band also used Izotope for initial EQ and compression, Trash for distortion, and Vocal Synth to add a layered part that was almost inaudible.

Impact #1	The use of Pro Tools and Sibelius has allowed the Face Vocal Band to create unique and engaging music that appeals to a wide range of audiences. The software solutions have enabled them to make artistic decisions early on in the process, arrange songs effectively, and record their performances with precision. The band has been able to maintain a natural sound, avoiding over-processing and heavy effects. This approach has resulted in a sound that is distinctly human, setting them apart from other a cappella acts. The band's success is evident in their longevity, their extensive discography, and their strong online presence.

Impact #1

The use of Pro Tools and Sibelius has allowed the Face Vocal Band to create unique and engaging music that appeals to a wide range of audiences. The software solutions have enabled them to make artistic decisions early on in the process, arrange songs effectively, and record their performances with precision. The band has been able to maintain a natural sound, avoiding over-processing and heavy effects. This approach has resulted in a sound that is distinctly human, setting them apart from other a cappella acts. The band's success is evident in their longevity, their extensive discography, and their strong online presence.

Benefit #1	The band has been performing for seventeen years.
Benefit #2	They have released eight CDs and one DVD, as well as several singles.
Benefit #3	Their Facebook page has one and a half million views, and another page called Legendary Vocals picked up one of their videos and it was coming up on ten million views.

Benefit #1

The band has been performing for seventeen years.

Benefit #2

They have released eight CDs and one DVD, as well as several singles.

Benefit #3

Their Facebook page has one and a half million views, and another page called Legendary Vocals picked up one of their videos and it was coming up on ten million views.

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Overview

Face Vocal Band: Transforming Rock Music with Human Voices

Operational Impact

Quantitative Benefit