MoEngage
Case Studies
FabHotels Boosts Email Deliverability by 90% with Improved Domain Reputation
Overview
FabHotels Boosts Email Deliverability by 90% with Improved Domain ReputationMoEngage |
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Operational Impact
The strategic and customized email consultation and strategy executed over a period of three months ensured that FabHotels’ email domain reputation remained high and consistent. MoEngage’s Email Consulting team gradually made amendments to every aspect of emails to ensure more than 90% of emails landed in the Primary folder for all the ISPs. With the new improved email strategy and best practices, the brand was able to target millions of customers every month. During the email hand-over process, it was informed to the FabHotels’ Email team that it is imperative to follow email best practices provided by MoEngage team. This not only improved their email deliverability but also significantly enhanced their customer engagement. | |
Quantitative Benefit
3X Increase in Email Volume | |
90% Improvement in Inbox Placement | |
10X Increase in Email Sent Count | |