Lectra Case Studies F&F Gets the Right First-time Fit with Lectra’s 3D Virtual Prototyping Solution
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F&F Gets the Right First-time Fit with Lectra’s 3D Virtual Prototyping Solution

Lectra
Functional Applications - Product Lifecycle Management Systems (PLM)
Analytics & Modeling - Digital Twin / Simulation
Analytics & Modeling - Virtual & Augmented Reality Software
Retail
Apparel
Product Research & Development
Quality Assurance
Virtual Prototyping & Product Testing
Digital Twin
Rapid Prototyping
Software Design & Engineering Services
System Integration
F&F, the clothing branch of UK supermarket chain Tesco, faced the challenge of competing in the fast-paced fast-fashion industry while expanding internationally. To gain market share and ensure customer satisfaction, F&F needed to improve fit and quality control across various styles and suppliers. The company aimed to provide a consistent and reliable fit for customers who often do not have the time to try on clothes. Additionally, F&F needed to enhance communication and collaboration with suppliers to manage the complexities of global sourcing and production.
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F&F is the clothing division of Tesco, a major UK supermarket chain that began as a market stall in London in 1919. By 2013, Tesco had achieved a turnover of $120 billion. F&F specializes in affordable fashion, catering to both its own market and franchises in over 23 countries. The brand is known for its value-for-money offerings, ethically-sourced fabrics, and on-trend styles. F&F sources its products from over 27 countries and has a significant international presence, including a flagship store in New York. The company prides itself on providing a perfect fit for its customers, regardless of their location.
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To address these challenges, F&F brought pattern making in-house and adopted Lectra’s 3D virtual prototyping solutions. This move allowed F&F to gain better control over grading and patterns, reducing the number of physical samples needed and significantly cutting down time to market. With Lectra’s technology, F&F could now get products in stores within four weeks. The virtual prototyping solution also enabled F&F to adapt the fit of their products in virtual reality across the entire size range, ensuring a perfect fit for different regions. This improved communication with suppliers and streamlined the production process, making it more efficient and accurate.
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F&F gained control over grading and patterns, reducing reliance on suppliers' interpretations.
The number of physical samples required was significantly reduced, speeding up the time to market.
Lectra’s 3D simulations allowed F&F to ensure a perfect fit for different regions, enhancing customer satisfaction.
F&F can now get products in stores within four weeks.
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