Celigo Case Studies Extreme Reach: Revolutionizing Automation with AdBridge and Celigo

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	Extreme Reach: Revolutionizing Automation with AdBridge and Celigo Celigo

Extreme Reach: Revolutionizing Automation with AdBridge and Celigo

Celigo

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions	Procurement Sales & Marketing
Use Cases	Time Sensitive Networking
Services	System Integration
Challenge	In 2014, Extreme Reach, a marketing and advertising company, tripled in size due to an acquisition of a larger company. Over the next couple of years, they outgrew their previous ERP provider. They experienced a lot of cash application problems, issues with collections, and a huge transaction volume that wasn’t as visible as it needed to be. This led to the decision to switch ERPs. After moving forward with an ERP migration, the team was facing a challenge of manually processing checks. They were processing checks the old fashion way, just printing checks, putting them in front of their CFO and having someone sign every single check. This was a time consuming and manual process. With having a high volume of invoices and payments, manual processes had to be replaced with automated strategies. Read More
About Customer	Extreme Reach is a company that revolutionized the way advertisers control the deployment of their creative and how the media sources those ads to execute campaigns. The company’s creative asset workflow platform, AdBridge, is built upon a decade of innovation and integrates all the paths and processes required by today’s complex media landscape. The company proudly serves the best and biggest brands, agencies, production companies, media destinations, performers and rights owners. With over 200,000 registered users and nearly four million creative assets in its care, Extreme Reach connects the creative flow between the buy and sell sides of the advertising ecosystem. Read More
Solution	Extreme Reach now uses integrator.io and AdBridge as a client billing system. Customers can place their orders and Extreme Reach delivers media content. Extreme Reach’s ad agencies will upload their content, place their order, and the bill will then get generated. The process continues with using NetSuite’s saved search feature. Matthew built custom integrations using Celigo integrator.io to extract data from the saved searches and securely transfers it to an FTP site. The new process not only serves the customers and agencies well, but it also automates the process internally for the team. When deciding on which integration platform to use, Matthew chose Celigo for the reason of being able to work seamlessly with AdBridge. Extreme Reach is also “very time sensitive around cash application” Becker shares. Celigo’s Lockbox has also helped reduce penalties for late payments. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Platform as a Service (PaaS) - Application Development Platforms

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Time Sensitive Networking

Services

System Integration

Challenge

In 2014, Extreme Reach, a marketing and advertising company, tripled in size due to an acquisition of a larger company. Over the next couple of years, they outgrew their previous ERP provider. They experienced a lot of cash application problems, issues with collections, and a huge transaction volume that wasn’t as visible as it needed to be. This led to the decision to switch ERPs. After moving forward with an ERP migration, the team was facing a challenge of manually processing checks. They were processing checks the old fashion way, just printing checks, putting them in front of their CFO and having someone sign every single check. This was a time consuming and manual process. With having a high volume of invoices and payments, manual processes had to be replaced with automated strategies.

About Customer

Extreme Reach is a company that revolutionized the way advertisers control the deployment of their creative and how the media sources those ads to execute campaigns. The company’s creative asset workflow platform, AdBridge, is built upon a decade of innovation and integrates all the paths and processes required by today’s complex media landscape. The company proudly serves the best and biggest brands, agencies, production companies, media destinations, performers and rights owners. With over 200,000 registered users and nearly four million creative assets in its care, Extreme Reach connects the creative flow between the buy and sell sides of the advertising ecosystem.

Solution

Extreme Reach now uses integrator.io and AdBridge as a client billing system. Customers can place their orders and Extreme Reach delivers media content. Extreme Reach’s ad agencies will upload their content, place their order, and the bill will then get generated. The process continues with using NetSuite’s saved search feature. Matthew built custom integrations using Celigo integrator.io to extract data from the saved searches and securely transfers it to an FTP site. The new process not only serves the customers and agencies well, but it also automates the process internally for the team. When deciding on which integration platform to use, Matthew chose Celigo for the reason of being able to work seamlessly with AdBridge. Extreme Reach is also “very time sensitive around cash application” Becker shares. Celigo’s Lockbox has also helped reduce penalties for late payments.

Impact #1	The implementation of integrator.io and AdBridge as a client billing system has greatly improved the operational efficiency of Extreme Reach. The automated process not only serves the customers and agencies well, but it also streamlines the process internally for the team. The use of Celigo’s Lockbox has also helped reduce penalties for late payments, further improving the company's financial health. The IT team, led by Matthew Becker, is very satisfied with the custom integrations they were able to build using the Celigo integrator.io platform. The centralized dashboard for all of their integrations has been a great help in managing the system.

Impact #1

The implementation of integrator.io and AdBridge as a client billing system has greatly improved the operational efficiency of Extreme Reach. The automated process not only serves the customers and agencies well, but it also streamlines the process internally for the team. The use of Celigo’s Lockbox has also helped reduce penalties for late payments, further improving the company's financial health. The IT team, led by Matthew Becker, is very satisfied with the custom integrations they were able to build using the Celigo integrator.io platform. The centralized dashboard for all of their integrations has been a great help in managing the system.

Benefit #1	Reduced penalties for late payments due to Celigo’s Lockbox
Benefit #2	Saved time and resources by automating the process of check processing
Benefit #3	Increased visibility of transaction volume

Benefit #1

Reduced penalties for late payments due to Celigo’s Lockbox

Benefit #2

Saved time and resources by automating the process of check processing

Benefit #3

Increased visibility of transaction volume

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Overview

Extreme Reach: Revolutionizing Automation with AdBridge and Celigo

Operational Impact

Quantitative Benefit