Domo Case Studies Express Locations Case Study

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	Express Locations Case Study Domo

Express Locations Case Study

Domo

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Challenge	Express Locations, a premium retailer for T-Mobile USA, faced significant challenges in distributing timely information to their front-line sales associates. The company was hindered by an inefficient process to get data into the hands of those that drive the business. They lacked a communication platform that was usable across stores, regions, and divisions. This lack of real-time communication and granular insights was affecting their productivity and customer satisfaction. Read More
About Customer	Express Locations is a premium retailer for T-Mobile USA. The company owns and operates 140 retail stores across ten states in the western United States. With more than 1,300 employees, Express Locations is a significant player in the retail industry. The company's primary business involves selling mobile devices and related services to consumers. As a mobile company, Express Locations faced challenges in distributing timely information to their front lines sales associates. Read More
Solution	Express Locations implemented Domo, a platform that provides personalized access to data and real-time communication. Domo works across various devices, including iPhone, Android, mobile web, surface tablets, and desktop, ensuring everyone in the organization has access. The platform's feature, Buzz, allows instantaneous communication, driving improved productivity on the sales floor. Domo also provides granular insights, allowing directors to focus on specific metrics like the customer net promoter score (NPS) and drill down to results for individual locations and sales reps. The platform also facilitates business-driven collaboration and communication across regions. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Challenge

Express Locations, a premium retailer for T-Mobile USA, faced significant challenges in distributing timely information to their front-line sales associates. The company was hindered by an inefficient process to get data into the hands of those that drive the business. They lacked a communication platform that was usable across stores, regions, and divisions. This lack of real-time communication and granular insights was affecting their productivity and customer satisfaction.

About Customer

Express Locations is a premium retailer for T-Mobile USA. The company owns and operates 140 retail stores across ten states in the western United States. With more than 1,300 employees, Express Locations is a significant player in the retail industry. The company's primary business involves selling mobile devices and related services to consumers. As a mobile company, Express Locations faced challenges in distributing timely information to their front lines sales associates.

Solution

Express Locations implemented Domo, a platform that provides personalized access to data and real-time communication. Domo works across various devices, including iPhone, Android, mobile web, surface tablets, and desktop, ensuring everyone in the organization has access. The platform's feature, Buzz, allows instantaneous communication, driving improved productivity on the sales floor. Domo also provides granular insights, allowing directors to focus on specific metrics like the customer net promoter score (NPS) and drill down to results for individual locations and sales reps. The platform also facilitates business-driven collaboration and communication across regions.

Impact #1	Improved real-time communication within the organization.
Impact #2	Enhanced productivity on the sales floor due to instantaneous communication.
Impact #3	Ability to provide granular insights to directors, allowing them to focus on specific metrics.

Impact #1

Improved real-time communication within the organization.

Impact #2

Enhanced productivity on the sales floor due to instantaneous communication.

Impact #3

Ability to provide granular insights to directors, allowing them to focus on specific metrics.

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Overview

Express Locations Case Study

Operational Impact