Case Studies
Experience Dynamics Uses Axure RP to Help NaviNet Quadruple New Customer Acquisition
Overview
Analytics & Modeling - Predictive Analytics Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Healthcare & Hospitals | |
Business Operation Sales & Marketing | |
Predictive Replenishment | |
Software Design & Engineering Services System Integration | |
Operational Impact
A month after the launch, NaviNet's new site achieved all major objectives. | |
The new site design led to a significant increase in visitor engagement and reduced homepage bounce rates. | |
The iterative design process using Axure RP allowed for real-time testing and adjustments, ensuring the final design met business objectives. | |
Quantitative Benefit
21% increase in visitors | |
400% increase in new customers | |
23% increase in landing page conversion rate | |