Xtremepush
Case Studies
Exemplary Multi-Channel Engagement and Location Capabilities with Strong Focus on Digital
Overview
Exemplary Multi-Channel Engagement and Location Capabilities with Strong Focus on DigitalXtremepush |
Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Connectivity Platforms | |
Finance & Insurance | |
Business Operation Sales & Marketing | |
Real-Time Location System (RTLS) | |
Data Science Services System Integration | |
Operational Impact
TBC Bank can now promote new products directly to their digital customers. They can inform their users of new products, educate them on the benefits of new products and let them know where they can get the new product - online, offline or in-branch. | |
TBC Bank can target different campaigns to specific segments. Segments are built based on individual user profiles which allows TBC Bank to engage with a specific group of users who would be the right fit for this new product. | |
TBC Bank are actively encouraging their users to register for digital banking and to become active users of their digital banking services. Through Xtremepush engagement channels, TBC Bank are incentivising their users to increase their digital banking activity by giving away a free 1GB of data to their customers on the completion of a digital transaction. | |
Quantitative Benefit
88% of all retail transactions were remote in 2017 | |
12% of transactions were conducted in branches | |