IBM Case Studies Exceptional employee digital experience helps increase customer insights and cross-border collaboration

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	Exceptional employee digital experience helps increase customer insights and cross-border collaboration IBM

Exceptional employee digital experience helps increase customer insights and cross-border collaboration

IBM

Technology Category	Application Infrastructure & Middleware - API Integration & Management Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Electronics
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Collaborative Robotics Inventory Management Predictive Maintenance
Services	Cloud Planning, Design & Implementation Services Data Science Services System Integration
Challenge	Omron Europe, a global leader in the field of industrial automation, was facing challenges in streamlining employees’ daily work processes and better utilizing the organization’s collective knowledge and expertise. The company was split into two divisions, with separate sales and marketing teams serving many of the same customers. Better communications and collaboration across divisions would help ensure that customers recognized the company as “one Omron.” A social business network could enable salespeople to share leads and information about common customers, leading to better opportunities for all. Omron Europe already had an intranet based on portal technology, but it was more a static entity for sharing corporate information from the top down than a dynamic tool essential to the flow of information and employees’ daily work. Read More
About Customer	Headquartered in Hoofddorp, Netherlands, Omron Europe operates locally in more than 20 European countries. The company’s more than 2,000 employees primarily engage in sales, marketing and product distribution for its parent company Omron Corporation, a global leader in the field of industrial automation. In the past, Omron Europe functioned as a multilocal firm, but with globalization, customers are more likely to do business across country borders. Therefore, the company needed to remove geographic obstacles to become a Pan-European organization. Read More
Solution	IBM Connections software embedded in IBM WebSphere Portal solution led to Ozone, a personalized, mobile-enabled intranet portal that presents applications, information and the social network in a business context. The BVA made it clear that an advanced portal integrated with a social business network, as provided by the IBM® Digital Experience platform including IBM WebSphere® Portal and IBM Connections software, would meet the client’s future needs. The new portal, named Ozone, delivers a unified, role-based window into all the applications, information and people that each employee needed for top job performance. WebSphere Portal software provides a single access point to web content and back-end applications, yet delivers a differentiated experience for each user based on job-related needs. Ready-to-use business functionality speeds time to value, while IBM Web Experience Factory software makes it easy to develop custom portlet applications. IBM Web Content Manager software supports these capabilities by simplifying publication and management of the portal’s content. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Electronics

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Collaborative Robotics

Inventory Management

Predictive Maintenance

Services

Cloud Planning, Design & Implementation Services

Data Science Services

System Integration

Challenge

Omron Europe, a global leader in the field of industrial automation, was facing challenges in streamlining employees’ daily work processes and better utilizing the organization’s collective knowledge and expertise. The company was split into two divisions, with separate sales and marketing teams serving many of the same customers. Better communications and collaboration across divisions would help ensure that customers recognized the company as “one Omron.” A social business network could enable salespeople to share leads and information about common customers, leading to better opportunities for all. Omron Europe already had an intranet based on portal technology, but it was more a static entity for sharing corporate information from the top down than a dynamic tool essential to the flow of information and employees’ daily work.

About Customer

Headquartered in Hoofddorp, Netherlands, Omron Europe operates locally in more than 20 European countries. The company’s more than 2,000 employees primarily engage in sales, marketing and product distribution for its parent company Omron Corporation, a global leader in the field of industrial automation. In the past, Omron Europe functioned as a multilocal firm, but with globalization, customers are more likely to do business across country borders. Therefore, the company needed to remove geographic obstacles to become a Pan-European organization.

Solution

IBM Connections software embedded in IBM WebSphere Portal solution led to Ozone, a personalized, mobile-enabled intranet portal that presents applications, information and the social network in a business context. The BVA made it clear that an advanced portal integrated with a social business network, as provided by the IBM® Digital Experience platform including IBM WebSphere® Portal and IBM Connections software, would meet the client’s future needs. The new portal, named Ozone, delivers a unified, role-based window into all the applications, information and people that each employee needed for top job performance. WebSphere Portal software provides a single access point to web content and back-end applications, yet delivers a differentiated experience for each user based on job-related needs. Ready-to-use business functionality speeds time to value, while IBM Web Experience Factory software makes it easy to develop custom portlet applications. IBM Web Content Manager software supports these capabilities by simplifying publication and management of the portal’s content.

Impact #1	A unified portal for task execution, knowledge sharing and enhanced collaboration improves sales productivity and helps staff members better serve customers.
Impact #2	The Ozone portal comes up as the default dashboardlike screen when employees access the corporate network. Single sign-on helps ensure they can log on just once for all of their applications, which appear alongside relevant information from internal and external sources.
Impact #3	The ability to search and locate company experts quickly further boosts productivity and sales effectiveness.

Impact #1

A unified portal for task execution, knowledge sharing and enhanced collaboration improves sales productivity and helps staff members better serve customers.

Impact #2

The Ozone portal comes up as the default dashboardlike screen when employees access the corporate network. Single sign-on helps ensure they can log on just once for all of their applications, which appear alongside relevant information from internal and external sources.

Impact #3

The ability to search and locate company experts quickly further boosts productivity and sales effectiveness.

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Overview

Exceptional employee digital experience helps increase customer insights and cross-border collaboration

Operational Impact