Sift
Case Studies
Excellent user experience, but not for fraudsters
Overview
Excellent user experience, but not for fraudstersSift |
Analytics & Modeling - Machine Learning | |
Telecommunications | |
Business Operation Sales & Marketing | |
Fraud Detection | |
Data Science Services | |
Operational Impact
SEOClerks has seen sales on their platform rise, buoyed by enhanced trust that users have in the marketplace. | |
With fraudsters and scammers prohibited from creating accounts, good users are having an even better experience with the SEOClerks community. | |
SEOClerks has been able to train their machine learning model to recognize good, loyal customers. | |
Quantitative Benefit
SEOClerks’ fraud rate – previously at 4% – has declined significantly. | |
The amount of time the SEOClerks team dedicates to fraud management has also shrunk significantly, “minimized to minutes versus hours.” | |
On average, they’re manually reviewing 70% fewer orders than before they used Sift. | |