Sisense Case Studies Event Management Company Gives Clients a Way to Make Sense of All Their Data

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	Event Management Company Gives Clients a Way to Make Sense of All Their Data Sisense

Event Management Company Gives Clients a Way to Make Sense of All Their Data

Sisense

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Software Design & Engineering Services System Integration
Challenge	EEG had to structure the data to have the functionality and flexibility at an interface level so that they could easily deploy it to any event type and use consistent tools to report on the data. That is where the problem arose: though the data was being collected, the data created data dumps that were cumbersome to understand and not structured to produce easy or accurate data analysis. After Adam sifted through the data dumps of a number of their clients, he realized that some data just couldn’t be connected in a traditional reporting environment - creating gaps of what they could report. After talking to a longtime client, he found that many of their clients were forced to manually pull data and reports together - and were spending a significant amount of time doing it. Adam attempted to solve the problem by doing data analysis for his clients internally and sending out the reports. But, for Adam to do that internally, he had to pull the data out of Salesforce, cobble it together, create reports and charts in Excel and then email them out. Every report would have taken weeks at least, and the clients wanted to see this data frequently and quickly, so it wasn’t feasible. Read More
About Customer	Enterprise Events Group (EEG) is a leader in the Event Management sector, with very large companies as clients. They collect a tremendous amount of data around these events, from speakers and schedules, to room reservations and more. Afterwards their clients want to evaluate all the information they collected to see what insights can be gleaned. EEG had no quick and easy data analysis process for getting those insights to clients. EEG’s Services Director, Adam Clark, set out to find what insights their customers wanted and the best way to help them gain these insights. Adam found the best BI and embedded analytics solution with Sisense. Read More
Solution	Realizing reporting and data analysis was a real pain point both internally and externally, Adam set out to find a software that could also be embedded into their solution for customer-facing dashboards and reports. Adam went on to review 16 BI solutions with embedded analytics options that he found through Gartner's Magic Quadrant for BI. Adam found Sisense to be unique in the BI market for these reasons: Ability to easily embed and white label their analytics, Provides an unlimited number of dashboard viewers, Incredible ease of use, Attractive interface, High-quality support, Low cost of ownership. During a search for the perfect BI tool, Adam took the time to understand what data was important to one of his long term clients. He sat down with the client and put together a dashboard that took care of every reporting need. The client absolutely loved the Sisense experience and the real-time data it provided. This client went from calling EEG daily for help, to becoming completely self-sufficient and barely needing EEG's support. Now, EEG has created a whole slew of dashboard templates that they are able to easily leverage from one event to another by just changing a filter. They even built a roommate pairing system that trumps any report like it in terms of usability and accuracy. None of this was possible before Sisense. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Software Design & Engineering Services

System Integration

Challenge

EEG had to structure the data to have the functionality and flexibility at an interface level so that they could easily deploy it to any event type and use consistent tools to report on the data. That is where the problem arose: though the data was being collected, the data created data dumps that were cumbersome to understand and not structured to produce easy or accurate data analysis. After Adam sifted through the data dumps of a number of their clients, he realized that some data just couldn’t be connected in a traditional reporting environment - creating gaps of what they could report. After talking to a longtime client, he found that many of their clients were forced to manually pull data and reports together - and were spending a significant amount of time doing it. Adam attempted to solve the problem by doing data analysis for his clients internally and sending out the reports. But, for Adam to do that internally, he had to pull the data out of Salesforce, cobble it together, create reports and charts in Excel and then email them out. Every report would have taken weeks at least, and the clients wanted to see this data frequently and quickly, so it wasn’t feasible.

About Customer

Enterprise Events Group (EEG) is a leader in the Event Management sector, with very large companies as clients. They collect a tremendous amount of data around these events, from speakers and schedules, to room reservations and more. Afterwards their clients want to evaluate all the information they collected to see what insights can be gleaned. EEG had no quick and easy data analysis process for getting those insights to clients. EEG’s Services Director, Adam Clark, set out to find what insights their customers wanted and the best way to help them gain these insights. Adam found the best BI and embedded analytics solution with Sisense.

Solution

Realizing reporting and data analysis was a real pain point both internally and externally, Adam set out to find a software that could also be embedded into their solution for customer-facing dashboards and reports. Adam went on to review 16 BI solutions with embedded analytics options that he found through Gartner's Magic Quadrant for BI. Adam found Sisense to be unique in the BI market for these reasons: Ability to easily embed and white label their analytics, Provides an unlimited number of dashboard viewers, Incredible ease of use, Attractive interface, High-quality support, Low cost of ownership. During a search for the perfect BI tool, Adam took the time to understand what data was important to one of his long term clients. He sat down with the client and put together a dashboard that took care of every reporting need. The client absolutely loved the Sisense experience and the real-time data it provided. This client went from calling EEG daily for help, to becoming completely self-sufficient and barely needing EEG's support. Now, EEG has created a whole slew of dashboard templates that they are able to easily leverage from one event to another by just changing a filter. They even built a roommate pairing system that trumps any report like it in terms of usability and accuracy. None of this was possible before Sisense.

Impact #1	EEG created a whole slew of dashboard templates that they are able to easily leverage from one event to another by just changing a filter.
Impact #2	They built a roommate pairing system that trumps any report like it in terms of usability and accuracy.
Impact #3	The client went from calling EEG daily for help, to becoming completely self-sufficient and barely needing EEG's support.

Impact #1

EEG created a whole slew of dashboard templates that they are able to easily leverage from one event to another by just changing a filter.

Impact #2

They built a roommate pairing system that trumps any report like it in terms of usability and accuracy.

Impact #3

The client went from calling EEG daily for help, to becoming completely self-sufficient and barely needing EEG's support.

Benefit #1	Provides an unlimited number of dashboard viewers.
Benefit #2	Low cost of ownership.

Benefit #1

Provides an unlimited number of dashboard viewers.

Benefit #2

Low cost of ownership.

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Overview

Event Management Company Gives Clients a Way to Make Sense of All Their Data

Operational Impact

Quantitative Benefit