DataRobot Case Studies Euskaltel Attracts, Keeps Customers with AI-Powered Offers

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	Euskaltel Attracts, Keeps Customers with AI-Powered Offers DataRobot

Euskaltel Attracts, Keeps Customers with AI-Powered Offers

DataRobot

Technology Category	Analytics & Modeling - Machine Learning Analytics & Modeling - Predictive Analytics
Applicable Industries	Telecommunications
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Predictive Maintenance
Services	Data Science Services
Challenge	Euskaltel Group, a leading telecommunications company in Spain, was planning a nationwide expansion. The company needed a scalable way to use AI and machine learning to attract and retain customers, reduce the incidence of default, and identify cross-selling opportunities. Their business intelligence team had experimented with AI on a limited basis but still spent considerable time writing code. The challenge was to find a more efficient and effective way to use AI and machine learning in their workflow. Read More
About Customer	The Euskaltel Group is one of Spain’s primary telecommunications companies for individuals, institutions, and companies. Its brands, Euskaltel in the Basque Country, R in Galicia, and Telecable in Asturias, have been operating on the market for over 25 years and are leaders in fiber optic and convergent telecommunications services in their respective regions. Recently the Group launched its expansion strategy through the Virgin telco brand to reach the entire Spanish market and offer high-speed broadband, mobile telecommunications with ample data allowances, and a solid TV offering to 20 million homes. Read More
Solution	Euskaltel chose to deploy DataRobot AI Cloud to automate and expedite customer insights. The platform is used daily by Euskaltel’s data scientists to help identify optimal ways to retain current customers, secure new ones, reduce the incidence of payment defaults, and identify cross-selling opportunities. Using DataRobot’s Optimizer, they weigh potential discounts to determine the optimal pricing for a customer and the next-best action to retain that customer. DataRobot’s Decision Intelligence Flows capability lets the team move beyond predictions to build rules based on complex business logic – to automate and accelerate decision-making. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Analytics & Modeling - Predictive Analytics

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Predictive Maintenance

Services

Data Science Services

Challenge

Euskaltel Group, a leading telecommunications company in Spain, was planning a nationwide expansion. The company needed a scalable way to use AI and machine learning to attract and retain customers, reduce the incidence of default, and identify cross-selling opportunities. Their business intelligence team had experimented with AI on a limited basis but still spent considerable time writing code. The challenge was to find a more efficient and effective way to use AI and machine learning in their workflow.

About Customer

The Euskaltel Group is one of Spain’s primary telecommunications companies for individuals, institutions, and companies. Its brands, Euskaltel in the Basque Country, R in Galicia, and Telecable in Asturias, have been operating on the market for over 25 years and are leaders in fiber optic and convergent telecommunications services in their respective regions. Recently the Group launched its expansion strategy through the Virgin telco brand to reach the entire Spanish market and offer high-speed broadband, mobile telecommunications with ample data allowances, and a solid TV offering to 20 million homes.

Solution

Euskaltel chose to deploy DataRobot AI Cloud to automate and expedite customer insights. The platform is used daily by Euskaltel’s data scientists to help identify optimal ways to retain current customers, secure new ones, reduce the incidence of payment defaults, and identify cross-selling opportunities. Using DataRobot’s Optimizer, they weigh potential discounts to determine the optimal pricing for a customer and the next-best action to retain that customer. DataRobot’s Decision Intelligence Flows capability lets the team move beyond predictions to build rules based on complex business logic – to automate and accelerate decision-making.

Impact #1	With DataRobot AI Cloud, Euskaltel increased its marketing initiatives without adding staff.
Impact #2	Euskaltel derived value from the solution within a quarter, helping it quickly gain traction and a competitive edge for the nationwide expansion.
Impact #3	The platform gives Euskaltel confidence in the accuracy of the results it generates.

Impact #1

With DataRobot AI Cloud, Euskaltel increased its marketing initiatives without adding staff.

Impact #2

Euskaltel derived value from the solution within a quarter, helping it quickly gain traction and a competitive edge for the nationwide expansion.

Impact #3

The platform gives Euskaltel confidence in the accuracy of the results it generates.

Benefit #1	Grew revenue for certain services.
Benefit #2	Reduced churn rate.
Benefit #3	Increased marketing initiatives without increasing the size of the marketing team.

Benefit #1

Grew revenue for certain services.

Benefit #2

Reduced churn rate.

Benefit #3

Increased marketing initiatives without increasing the size of the marketing team.

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Overview

Euskaltel Attracts, Keeps Customers with AI-Powered Offers

Operational Impact

Quantitative Benefit