Demandbase
Case Studies
Equilar Enhances Data Management and Boosts Engagement with Demandbase
Overview
Equilar Enhances Data Management and Boosts Engagement with DemandbaseDemandbase |
Application Infrastructure & Middleware - Database Management & Storage Infrastructure as a Service (IaaS) - Cloud Databases | |
Oil & Gas | |
Sales & Marketing | |
Demand Planning & Forecasting Inventory Management | |
Cloud Planning, Design & Implementation Services | |
Operational Impact
With the implementation of Demandbase One: ABX Cloud, Sales Intelligence Cloud, and Data Cloud, Equilar has seen significant operational improvements. They have been able to innovate with their scoring models, syncing in data from email campaigns, Salesforce interactions, website data, and activity from their own SaaS product. This has enabled them to do more segmented, relevant outreach, moving opportunities through the funnel faster and more consistently. It has also dramatically improved pipeline forecasting. Furthermore, Demandbase has positively contributed to client retention by providing a clear view into client engagement from a marketing perspective. Regular alerts about their accounts allow them to reach out with relevant touchpoints, fostering healthy and growing relationships. Lastly, by automating the data management process, Equilar's sales ops team has saved hours of time and kept their data cleaner than ever. They no longer experience numerous bounce backs from broad email blasts; instead, they can run targeted campaigns to consistently updated and verified emails. | |
Quantitative Benefit
Improved prospect engagement and pipeline forecasting accuracy using innovative scoring models. | |
Boosted client retention with a clear view into client engagement. | |
Saved time and reduced email bounce-backs with cleaner, more complete data. | |