Conversica
Case Studies
Epson America Enhances Lead Quality and Revenue with Conversica
Overview
Epson America Enhances Lead Quality and Revenue with ConversicaConversica |
Wearables - Augmented Reality Glasses, Headsets & Controllers Wearables - Virtual Reality Glasses, Headsets & Controllers | |
Consumer Goods Oil & Gas | |
Sales & Marketing | |
Autonomous Robots Virtual Reality | |
Testing & Certification Training | |
Operational Impact
The implementation of Conversica AI Assistants has brought significant operational benefits to Epson America. The AI assistant, Rachel, has not only increased engagement and lead qualification but also identified potential issues and additional sales opportunities. Rachel's ability to follow up with customers and uncover additional sales opportunities has accelerated the response to the customer before they could ask competitors to bid. Furthermore, Epson has extended its use of Conversica to tie channel sales back to website-originated leads. This has provided a deeper understanding of dealer productivity, enabling the company to tweak lead flow to the best-suited partner. The company is considering rolling out more Conversica AI Assistants to other business groups and integrating them with marketing automation. | |
Quantitative Benefit
240% increase in engagement | |
75% increase in marketing qualified leads | |
500% increase in influenced pipeline | |