Qlik Case Studies Ensuring strong ROI in education: Gray Associates teams with Qlik to deliver powerful insights

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	Ensuring strong ROI in education: Gray Associates teams with Qlik to deliver powerful insights Qlik

Ensuring strong ROI in education: Gray Associates teams with Qlik to deliver powerful insights

Qlik

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Machine Learning Analytics & Modeling - Predictive Analytics
Applicable Industries	Education
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Predictive Maintenance Supply Chain Visibility Predictive Quality Analytics
Services	Data Science Services Software Design & Engineering Services
Challenge	The traditional undergraduate education in the US is facing a decline, and the competition is increasing, especially with the advent of Covid-19 which has forced many institutions to move online. Budgets are tight, particularly for on-the-ground organizations that face the additional cost of maintaining buildings. It is vital that colleges and universities maximize returns when they are making large investments like opening a new campus or satellite. They must be sure that the site is right and must know the demographics of the students they aim to recruit. They must also pinpoint the best focus for their marketing spend. Obtaining this information requires the analysis of millions of lines of data, billions of highly complex calculations and input from the latest machine learning technologies. Read More
About Customer	Gray Associates is a company founded in 2002 and headquartered in Boston with representatives across the US. Initially a management consultancy, in 2010 it began to work with education institutions and has now transformed into a Software-as-a-Service (SaaS) business. Over ten years, it has amassed a huge bank of data assets and methodologies that it has combined into a proven method of identifying and predicting where institutions can reach the most students. The company uses Qlik to collect data from its educational clients and combine this with its own data and methodologies. Read More
Solution	Gray Associates uses Qlik Sense to collect data from its educational clients and combine this with its own data and methodologies. Insights are derived from big data sources including US Census data, as well as competitive indicators such as regional job postings and matching programs from existing universities or trade schools. Qlik data is then brought into the automated machine learning program, Qlik AutoML, designed to simplify machine learning and artificial intelligence (AI). Not only are Qlik AutoML’s predictions operationalized into Qlik Sense for visualization, but the predicted dataset is enhanced with prediction influencers which explain how each attribute in the dataset influences the prediction. The results show how many students the client can reach by locating a campus near a particular region or spending more marketing dollars there. Colored heat maps make it easy to identify opportunities or drawbacks and clients have ongoing access to the results through Qlik Sense dashboards that are built, housed and managed by Gray Associates. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Machine Learning

Analytics & Modeling - Predictive Analytics

Applicable Industries

Education

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Predictive Maintenance

Supply Chain Visibility

Predictive Quality Analytics

Services

Data Science Services

Software Design & Engineering Services

Challenge

The traditional undergraduate education in the US is facing a decline, and the competition is increasing, especially with the advent of Covid-19 which has forced many institutions to move online. Budgets are tight, particularly for on-the-ground organizations that face the additional cost of maintaining buildings. It is vital that colleges and universities maximize returns when they are making large investments like opening a new campus or satellite. They must be sure that the site is right and must know the demographics of the students they aim to recruit. They must also pinpoint the best focus for their marketing spend. Obtaining this information requires the analysis of millions of lines of data, billions of highly complex calculations and input from the latest machine learning technologies.

About Customer

Gray Associates is a company founded in 2002 and headquartered in Boston with representatives across the US. Initially a management consultancy, in 2010 it began to work with education institutions and has now transformed into a Software-as-a-Service (SaaS) business. Over ten years, it has amassed a huge bank of data assets and methodologies that it has combined into a proven method of identifying and predicting where institutions can reach the most students. The company uses Qlik to collect data from its educational clients and combine this with its own data and methodologies.

Solution

Gray Associates uses Qlik Sense to collect data from its educational clients and combine this with its own data and methodologies. Insights are derived from big data sources including US Census data, as well as competitive indicators such as regional job postings and matching programs from existing universities or trade schools. Qlik data is then brought into the automated machine learning program, Qlik AutoML, designed to simplify machine learning and artificial intelligence (AI). Not only are Qlik AutoML’s predictions operationalized into Qlik Sense for visualization, but the predicted dataset is enhanced with prediction influencers which explain how each attribute in the dataset influences the prediction. The results show how many students the client can reach by locating a campus near a particular region or spending more marketing dollars there. Colored heat maps make it easy to identify opportunities or drawbacks and clients have ongoing access to the results through Qlik Sense dashboards that are built, housed and managed by Gray Associates.

Impact #1	Gray Associates has been able to streamline its capabilities and expand the availability of machine learning to its analysts who do not have a coding background.
Impact #2	The use of Qlik AutoML has eliminated the need for data scientists to code in R, increasing efficiency and enabling Gray Associates to achieve a lower price point.
Impact #3	The company has been able to extend its services to more institutions including secondary education charter schools.

Impact #1

Gray Associates has been able to streamline its capabilities and expand the availability of machine learning to its analysts who do not have a coding background.

Impact #2

The use of Qlik AutoML has eliminated the need for data scientists to code in R, increasing efficiency and enabling Gray Associates to achieve a lower price point.

Impact #3

The company has been able to extend its services to more institutions including secondary education charter schools.

Benefit #1	StrataTech Education Group reports revenue of $1.5 million from a new school it opened in Houston following advice from Gray Associates.

Benefit #1

StrataTech Education Group reports revenue of $1.5 million from a new school it opened in Houston following advice from Gray Associates.

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Overview

Ensuring strong ROI in education: Gray Associates teams with Qlik to deliver powerful insights

Operational Impact

Quantitative Benefit