Shippeo Case Studies Enhancing Supply Chain Visibility for Fressnapf Group with Multimodal Tracking

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	Enhancing Supply Chain Visibility for Fressnapf Group with Multimodal Tracking Shippeo

Enhancing Supply Chain Visibility for Fressnapf Group with Multimodal Tracking

Shippeo

Technology Category	Platform as a Service (PaaS) - Application Development Platforms Sensors - GPS
Applicable Industries	Retail Transportation
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Inventory Management Supply Chain Visibility
Challenge	Fressnapf Group, Europe’s largest pet supplies retailer, faced a significant challenge in managing its vast and complex supply chain that spans from China to North America and throughout Europe. The company had no visibility of its container shipments until they arrived in Germany, which severely impacted the execution of promotions and customer satisfaction. The lack of real-time tracking information was a major issue, especially considering the company's reliance on multiple modes of transportation, including deep sea and road, for its 10,000 containers and over 25,000 truck deliveries annually. The situation was further exacerbated by fluctuations in delivery performance during the Covid-19 pandemic, highlighting the need for precise knowledge on the movement of shipments to and from distribution centers. Read More
About Customer	Fressnapf Group is Europe’s largest pet supplies retailer, offering 10,000 products online and in over 1,650 Fressnapf and Maxi Zoo stores across 11 European countries. The company operates in a dynamic and growing market with limited suppliers, heavily driven by in-store promotions. Poor inventory management directly impacts sales potential, making strong planning and accurate data crucial for forecasting inventory levels. The supply chain is a critical contributor to the organization’s success, effectively driving its heartbeat, and is an important enabler of growth. As part of Fressnapf Group’s ongoing digital transformation program, the organization has invested heavily in building new digital capabilities for their supply chain. Read More
Solution	Fressnapf Group turned to Shippeo's predictive visibility platform to gain a full end-to-end view of stock transit from North America, China, and Europe to their five distribution centers in Germany. The solution provided real-time tracking of shipments via deep sea to Rotterdam port, via barge to Duisport, and then via road. Shippeo's platform collects a wide variety of location and order information across the supply chain by integrating with transport management systems and connecting to carrier’s telematics. The platform also features a proprietary algorithm that converts location data into highly accurate and reliable Estimated Time of Arrivals (ETAs), enabling Fressnapf Group’s supply chain managers to anticipate and proactively respond to disruptions or delays. In addition to terrestrial tracking, Shippeo provides combined terrestrial and satellite tracking for more accurate ocean freight tracking ETAs. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Sensors - GPS

Applicable Industries

Retail

Transportation

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Inventory Management

Supply Chain Visibility

Challenge

Fressnapf Group, Europe’s largest pet supplies retailer, faced a significant challenge in managing its vast and complex supply chain that spans from China to North America and throughout Europe. The company had no visibility of its container shipments until they arrived in Germany, which severely impacted the execution of promotions and customer satisfaction. The lack of real-time tracking information was a major issue, especially considering the company's reliance on multiple modes of transportation, including deep sea and road, for its 10,000 containers and over 25,000 truck deliveries annually. The situation was further exacerbated by fluctuations in delivery performance during the Covid-19 pandemic, highlighting the need for precise knowledge on the movement of shipments to and from distribution centers.

About Customer

Fressnapf Group is Europe’s largest pet supplies retailer, offering 10,000 products online and in over 1,650 Fressnapf and Maxi Zoo stores across 11 European countries. The company operates in a dynamic and growing market with limited suppliers, heavily driven by in-store promotions. Poor inventory management directly impacts sales potential, making strong planning and accurate data crucial for forecasting inventory levels. The supply chain is a critical contributor to the organization’s success, effectively driving its heartbeat, and is an important enabler of growth. As part of Fressnapf Group’s ongoing digital transformation program, the organization has invested heavily in building new digital capabilities for their supply chain.

Solution

Fressnapf Group turned to Shippeo's predictive visibility platform to gain a full end-to-end view of stock transit from North America, China, and Europe to their five distribution centers in Germany. The solution provided real-time tracking of shipments via deep sea to Rotterdam port, via barge to Duisport, and then via road. Shippeo's platform collects a wide variety of location and order information across the supply chain by integrating with transport management systems and connecting to carrier’s telematics. The platform also features a proprietary algorithm that converts location data into highly accurate and reliable Estimated Time of Arrivals (ETAs), enabling Fressnapf Group’s supply chain managers to anticipate and proactively respond to disruptions or delays. In addition to terrestrial tracking, Shippeo provides combined terrestrial and satellite tracking for more accurate ocean freight tracking ETAs.

Impact #1	The implementation of Shippeo's predictive visibility platform has been a game-changer for Fressnapf Group. The solution has made the supply chains of key product portfolios more secure and resilient by eliminating operational blind spots. Real-time data on deliveries can now be shared via automatic notification service to all channels, improving the customer experience. Accurate delivery ETAs have enabled more optimized shelf and promotion planning at stores. The platform has also improved the productivity of supply chain teams, thanks to improved reactivity of customer service and shipping teams. Optimized transport has helped lower costs through improved carrier performance management. Overall, the better visibility and service have increased sales, enabling greater growth, and improved customer satisfaction.

Impact #1

The implementation of Shippeo's predictive visibility platform has been a game-changer for Fressnapf Group. The solution has made the supply chains of key product portfolios more secure and resilient by eliminating operational blind spots. Real-time data on deliveries can now be shared via automatic notification service to all channels, improving the customer experience. Accurate delivery ETAs have enabled more optimized shelf and promotion planning at stores. The platform has also improved the productivity of supply chain teams, thanks to improved reactivity of customer service and shipping teams. Optimized transport has helped lower costs through improved carrier performance management. Overall, the better visibility and service have increased sales, enabling greater growth, and improved customer satisfaction.

Benefit #1	Increased logistics efficiency
Benefit #2	Increased supply chain team productivity
Benefit #3	Enhanced customer satisfaction

Benefit #1

Increased logistics efficiency

Benefit #2

Increased supply chain team productivity

Benefit #3

Enhanced customer satisfaction

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Overview

Enhancing Supply Chain Visibility for Fressnapf Group with Multimodal Tracking

Operational Impact

Quantitative Benefit