Appier
Case Studies
Enhancing Reader Engagement and Loyalty: A Case Study on Harvard Business Review Complex Chinese
Overview
Enhancing Reader Engagement and Loyalty: A Case Study on Harvard Business Review Complex ChineseAppier |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Barcode Readers | |
Cement Education | |
Product Research & Development Sales & Marketing | |
Building Automation & Control Inventory Management | |
Training | |
Operational Impact
The implementation of BotBonnie’s conversational marketing platform and the transformation of the HBR LINE account into a micro-CRM platform resulted in a more personalized and engaging experience for HBR's readers. The platform allowed HBR to maintain close contact with its readers, attract them back to its website, and increase subscriptions. The 'HBR 100 Reading Challenge' and the 'Change Your Workplace' campaigns were successful in engaging readers and collecting valuable user profile data for future targeting. The use of Meta’s Recurring Notifications also helped HBR promote its new podcasts and cultivate regular listening habits among its users, thereby increasing the number of regular listeners. | |
Quantitative Benefit
The 'HBR 100 Reading Challenge' campaign achieved 8x the number of bound accounts compared to previous campaigns. | |
HBR successfully achieved a 7-8% lift in the percentage of LINE users who returned to its website after tapping a personalized message. | |