Infobip Case Studies Enhancing Event Experience with IoT: A Case Study of LEAP Summit

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	Enhancing Event Experience with IoT: A Case Study of LEAP Summit Infobip

Enhancing Event Experience with IoT: A Case Study of LEAP Summit

Infobip

Technology Category	Application Infrastructure & Middleware - Event-Driven Application Networks & Connectivity - 5G
Applicable Industries	Buildings Telecommunications
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Personnel Tracking & Monitoring Track & Trace of Assets
Services	Training
Challenge	LEAP Summit, South-East Europe’s biggest international conference for young professionals and thought leaders, faced a significant challenge in communicating with its attendees. The summit, which hosts over 3,000 attendees from more than 100 countries, needed a reliable and efficient way to keep participants informed about the event's schedule, including any changes in time or speakers. The existing communication method, an official app, was not effective as attendee engagement had dropped over the years. Attendees often missed important notifications about workshops, parties, and awards ceremonies as no reminders were sent outside of the app. This resulted in an overload of queries directed at the event staff, who were tasked with providing basic event information. The challenge was to find a communication channel that was familiar and actively used by the attendees, ensuring that important notifications would be delivered and read. Read More
About Customer	LEAP Summit is the largest international conference in South-East Europe for young professionals and thought leaders. Organized annually by the Croatian Office for Creativity and Innovation, in partnership with the European Commission, the summit brings together over 3,000 attendees from more than 100 countries. The two-day event features discussions on some of the biggest challenges in innovation, IT and modern technologies, entrepreneurship, and career development. The summit includes five stages and 90 speaking events, making communication with attendees a critical aspect of the event's success. Read More
Solution	LEAP Summit partnered with Infobip to provide a flexible and secure communications solution that directly engaged attendees using Viber and SMS. Attendees could opt-in during summit registration and choose their preferred communication channels. Even when Viber users weren’t connected to the internet, messages would still reach them over SMS failover. Infobip’s intuitive web-based interface enabled the LEAP Summit team to quickly and easily build scheduled campaigns and provide crucial event information. Attendees would receive a welcome message on the first day of the event, followed by announcements and endorsements from the summit partner, Bolt. The LEAP Summit team also received actionable insights and analytics to monitor campaign engagement in real time. Detailed reporting allowed the team to track campaign engagement, delivery rates, and message seen statuses. The option to schedule campaigns in advance also helped with managing the teams, as well as attendee engagement. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Event-Driven Application

Networks & Connectivity - 5G

Applicable Industries

Buildings

Telecommunications

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Personnel Tracking & Monitoring

Track & Trace of Assets

Services

Training

Challenge

LEAP Summit, South-East Europe’s biggest international conference for young professionals and thought leaders, faced a significant challenge in communicating with its attendees. The summit, which hosts over 3,000 attendees from more than 100 countries, needed a reliable and efficient way to keep participants informed about the event's schedule, including any changes in time or speakers. The existing communication method, an official app, was not effective as attendee engagement had dropped over the years. Attendees often missed important notifications about workshops, parties, and awards ceremonies as no reminders were sent outside of the app. This resulted in an overload of queries directed at the event staff, who were tasked with providing basic event information. The challenge was to find a communication channel that was familiar and actively used by the attendees, ensuring that important notifications would be delivered and read.

About Customer

LEAP Summit is the largest international conference in South-East Europe for young professionals and thought leaders. Organized annually by the Croatian Office for Creativity and Innovation, in partnership with the European Commission, the summit brings together over 3,000 attendees from more than 100 countries. The two-day event features discussions on some of the biggest challenges in innovation, IT and modern technologies, entrepreneurship, and career development. The summit includes five stages and 90 speaking events, making communication with attendees a critical aspect of the event's success.

Solution

LEAP Summit partnered with Infobip to provide a flexible and secure communications solution that directly engaged attendees using Viber and SMS. Attendees could opt-in during summit registration and choose their preferred communication channels. Even when Viber users weren’t connected to the internet, messages would still reach them over SMS failover. Infobip’s intuitive web-based interface enabled the LEAP Summit team to quickly and easily build scheduled campaigns and provide crucial event information. Attendees would receive a welcome message on the first day of the event, followed by announcements and endorsements from the summit partner, Bolt. The LEAP Summit team also received actionable insights and analytics to monitor campaign engagement in real time. Detailed reporting allowed the team to track campaign engagement, delivery rates, and message seen statuses. The option to schedule campaigns in advance also helped with managing the teams, as well as attendee engagement.

Impact #1	The implementation of Infobip’s solution significantly improved the operational efficiency of the LEAP Summit. The solution allowed for automatic segmentation of attendee data, simplifying the identification of available communication channels. The failover with SMS ensured that messages were delivered to attendees without internet access, allowing the event organizational team to focus on building engaging event communication. The ability to manage campaigns quickly and efficiently led to better results and higher levels of engagement. The decrease in the number of questions directed at staff by nearly 50% freed up volunteers and team members to focus on improving the event experience for everyone.

Impact #1

The implementation of Infobip’s solution significantly improved the operational efficiency of the LEAP Summit. The solution allowed for automatic segmentation of attendee data, simplifying the identification of available communication channels. The failover with SMS ensured that messages were delivered to attendees without internet access, allowing the event organizational team to focus on building engaging event communication. The ability to manage campaigns quickly and efficiently led to better results and higher levels of engagement. The decrease in the number of questions directed at staff by nearly 50% freed up volunteers and team members to focus on improving the event experience for everyone.

Benefit #1	50% decrease in the number of questions directed at staff
Benefit #2	27% of attendees opened the agendas shared over Viber and SMS
Benefit #3	Direct communication with over 3,000 attendees from more than 100 countries

Benefit #1

50% decrease in the number of questions directed at staff

Benefit #2

27% of attendees opened the agendas shared over Viber and SMS

Benefit #3

Direct communication with over 3,000 attendees from more than 100 countries

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Overview

Enhancing Event Experience with IoT: A Case Study of LEAP Summit

Operational Impact

Quantitative Benefit