6sense
Case Studies
Enhancing Enterprise Sales with IoT: A Case Study on Sumo Logic and 6sense Insights
Overview
Enhancing Enterprise Sales with IoT: A Case Study on Sumo Logic and 6sense Insights6sense |
Analytics & Modeling - Big Data Analytics Platform as a Service (PaaS) - Application Development Platforms | |
Equipment & Machinery | |
Procurement Sales & Marketing | |
Time Sensitive Networking Track & Trace of Assets | |
Data Science Services | |
Operational Impact
The adoption of the 6sense Account Engagement Platform has resulted in a more harmonious relationship between the sales and marketing teams at Sumo Logic. The platform has become the backbone of how Sumo Logic drives pipeline conversion. The weekly meetings of the revenue team have become more productive, with the team able to address emergent topics, identify gaps, raise issues, and pinpoint resolutions more effectively. The platform has also enabled the team to evaluate their engagement with prospects across buying stages and monitor conversation rates at each step. The CRO's active use of the platform has set a positive example for the rest of the team, encouraging them to leverage the platform's insights to their advantage. | |
Quantitative Benefit
Significant increase in the likelihood of converting accounts identified as in-market by 6sense. | |
Efficient management of hundreds of accounts. | |
Effective guidance on where to spend time and energy for the best results. | |