Veeva Systems
Case Studies
Enhancing Efficiency: GSK’s Field Reps Save 30 Minutes a Day With Veeva CRM MyInsights
Overview
Enhancing Efficiency: GSK’s Field Reps Save 30 Minutes a Day With Veeva CRM MyInsightsVeeva Systems |
Automation & Control - Human Machine Interface (HMI) | |
Buildings Cement | |
Building Automation & Control Usage-Based Insurance | |
Operational Impact
The implementation of Veeva CRM MyInsights brought significant operational improvements for GSK’s field teams. The pre-call planning process became more efficient, saving valuable time for the reps. The process of managing affiliations was simplified, enabling reps to take swift actions. The transition to a fully DTP sampling process was also made smoother with the ability to easily track the inventory of virtual samples. Moreover, by tracking rep usage, GSK was able to ensure that the MyInsights pages were providing value to the field teams and adapt to their needs. This led to a more efficient and effective field team, better prepared for each meeting and capable of swift decision-making. | |
Quantitative Benefit
Reps saved an average of 30 minutes per day in their pre-call planning with the MyInsights page. | |
Reps were able to manage affiliations faster and easier with the new MyInsights screen. | |
Reps could easily track their inventory of virtual samples with MyInsights Studio. | |