Canto Case Studies Enhancing Asset Visibility for Better Customer Service: A Case Study on Logitrans

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	Enhancing Asset Visibility for Better Customer Service: A Case Study on Logitrans Canto

Enhancing Asset Visibility for Better Customer Service: A Case Study on Logitrans

Canto

Technology Category	Application Infrastructure & Middleware - Middleware, SDKs & Libraries Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries	Buildings Construction & Infrastructure
Applicable Functions	Quality Assurance Sales & Marketing
Use Cases	Asset Health Management (AHM) Supply Chain Visibility
Services	System Integration Testing & Certification
Challenge	Logitrans, a leading manufacturer of internal lifting equipment, faced a significant challenge in marketing its products and supporting the sales process. The company provides customized solutions to its customers, which are marketed through a network of dealers worldwide. However, these dealers were often unaware of the availability of new products due to the lack of a centralized system for managing digital assets. Marketing and sales teams struggled to locate and share information about products with potential customers. The problem was further complicated by the fact that each branch office had its own content system and archives, with content stored on local drives or multiple cloud storage accounts. This resulted in no single source of truth for the organization. Additionally, the lack of structure in uploading and categorizing assets, coupled with the multilingual nature of the content, made searching for specific assets difficult. Read More
About Customer	Logitrans is a Denmark-based company with a reputation as one of the world’s leading manufacturers of internal lifting equipment. For over 80 years, the company has been dedicated to 'lifting performance' by helping its customers handle goods in innovative ways that improve efficiency and promote better ergonomics. Logitrans stands apart from the competition by meeting specific customer requests and providing customized solutions that meet their unique situation and processes. The company manufactures products in both Denmark and China and exports directly to more than 55 countries while maintaining offices in both Germany and the United States. Read More
Solution	Logitrans turned to digital asset management (DAM) platforms to address their challenges. They chose Canto, a platform used by several large corporations to manage their content across global offices. The first step in implementing Canto was to transfer thousands of existing files from the original CMS gallery and other storage locations to Canto. The platform became the main storage location for images, PowerPoint presentations, PDF files, and videos. Canto Connect was also integrated with Photoshop to pull approved images directly from the library. Canto’s Portals feature was used to share images with dealers and orchestrate product launches. Language-specific portals were created to distribute content to locations around the world, while dealer-specific portals helped maintain brand consistency. The team also built a solution that allows users to choose their language and be routed into the proper portal without having to search for the right one. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Infrastructure as a Service (IaaS) - Cloud Storage Services

Applicable Industries

Buildings

Construction & Infrastructure

Applicable Functions

Quality Assurance

Sales & Marketing

Use Cases

Asset Health Management (AHM)

Supply Chain Visibility

Services

System Integration

Testing & Certification

Challenge

Logitrans, a leading manufacturer of internal lifting equipment, faced a significant challenge in marketing its products and supporting the sales process. The company provides customized solutions to its customers, which are marketed through a network of dealers worldwide. However, these dealers were often unaware of the availability of new products due to the lack of a centralized system for managing digital assets. Marketing and sales teams struggled to locate and share information about products with potential customers. The problem was further complicated by the fact that each branch office had its own content system and archives, with content stored on local drives or multiple cloud storage accounts. This resulted in no single source of truth for the organization. Additionally, the lack of structure in uploading and categorizing assets, coupled with the multilingual nature of the content, made searching for specific assets difficult.

About Customer

Logitrans is a Denmark-based company with a reputation as one of the world’s leading manufacturers of internal lifting equipment. For over 80 years, the company has been dedicated to 'lifting performance' by helping its customers handle goods in innovative ways that improve efficiency and promote better ergonomics. Logitrans stands apart from the competition by meeting specific customer requests and providing customized solutions that meet their unique situation and processes. The company manufactures products in both Denmark and China and exports directly to more than 55 countries while maintaining offices in both Germany and the United States.

Solution

Logitrans turned to digital asset management (DAM) platforms to address their challenges. They chose Canto, a platform used by several large corporations to manage their content across global offices. The first step in implementing Canto was to transfer thousands of existing files from the original CMS gallery and other storage locations to Canto. The platform became the main storage location for images, PowerPoint presentations, PDF files, and videos. Canto Connect was also integrated with Photoshop to pull approved images directly from the library. Canto’s Portals feature was used to share images with dealers and orchestrate product launches. Language-specific portals were created to distribute content to locations around the world, while dealer-specific portals helped maintain brand consistency. The team also built a solution that allows users to choose their language and be routed into the proper portal without having to search for the right one.

Impact #1	The implementation of Canto has significantly improved the management and accessibility of Logitrans's digital assets. The consolidation of various assets into a single source of truth has enabled the marketing and sales team to craft better stories about their products that resonate with customers worldwide. Canto’s link sharing capabilities allow sales teams to provide potential customers with access to those assets without requiring them to log in to see them or giving access to the full library. This has made it easier to quickly identify what customers are looking for and help them find the products that meet their needs. The use of Canto has also enhanced the company's ability to share images with dealers and orchestrate product launches, thereby improving the overall marketing and sales process.

Impact #1

The implementation of Canto has significantly improved the management and accessibility of Logitrans's digital assets. The consolidation of various assets into a single source of truth has enabled the marketing and sales team to craft better stories about their products that resonate with customers worldwide. Canto’s link sharing capabilities allow sales teams to provide potential customers with access to those assets without requiring them to log in to see them or giving access to the full library. This has made it easier to quickly identify what customers are looking for and help them find the products that meet their needs. The use of Canto has also enhanced the company's ability to share images with dealers and orchestrate product launches, thereby improving the overall marketing and sales process.

Benefit #1	Increased visibility of Logitrans’s assets has helped the company’s sales teams to connect customers with the customized solutions more effectively.
Benefit #2	In one instance, a sales rep in the U.S. office accessed his Canto Portal and discovered a specialized product from the Danish library that a customer had recently requested, which allowed him to close a deal that might have otherwise been lost.

Benefit #1

Increased visibility of Logitrans’s assets has helped the company’s sales teams to connect customers with the customized solutions more effectively.

Benefit #2

In one instance, a sales rep in the U.S. office accessed his Canto Portal and discovered a specialized product from the Danish library that a customer had recently requested, which allowed him to close a deal that might have otherwise been lost.

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Overview

Enhancing Asset Visibility for Better Customer Service: A Case Study on Logitrans

Operational Impact

Quantitative Benefit