Sirqul, Inc Case Studies Engaging Fans at one of the Largest Stadiums in the USA

	Engaging Fans at one of the Largest Stadiums in the USA Sirqul, Inc

Engaging Fans at one of the Largest Stadiums in the USA

Sirqul, Inc

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Visualization Networks & Connectivity - Bluetooth Networks & Connectivity - Cellular Networks & Connectivity - WiFi Sensors - Biometric Sensor Sensors - Camera / Video Systems
Applicable Functions	Business Operation
Use Cases	Behavior & Emotion Tracking
Challenge	Engaging and delighting fans has become the number one priority. However, the identity and behavior of fans within the stadium have been impossible to detect until Sirqul. Furthermore, standalone mobile apps historically have only seen a 5-30% penetration rate, thus leaving venues with poor data, insights and little interaction with the fan itself. This large stadium was looking for a set of recommendations to improve the fan experience, increase revenue and optimize operational efficiency based on this never seen before data. Read More
About Customer	One of the largest stadiums in the US Read More
Customer Name	Undisclosed Read More
Solution	Smart devices were deployed in less than a day and connected to the Sirqul dashboard for real-time analysis, reporting, triggers, and visualization. The Sirqul Smart Stadium solution successfully tracked the customer journey from the time the ticket was torn for over 72,000 fans. Use Cases identified: Mapping of fans to the ticket torn Dwell time at gates with entrance/exits used Micro discovery on most active areas within the VIP sections, kids experience, and 3rd party sponsorship activation areas Customer journey of season ticket holders Tour optimization of timing and flow Staff and security placement New vs. Repeat fans Team store traffic by product interest vs. conversion Food, beverage and restroom wait times Biometric identity, payment processing for purchases, and age verification for alcohol Read More Log in to view content
Data Collected	Facility Management, Payment, Security and access, Tracking Of People Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Data Visualization

Networks & Connectivity - Bluetooth

Networks & Connectivity - Cellular

Networks & Connectivity - WiFi

Sensors - Biometric Sensor

Sensors - Camera / Video Systems

Applicable Functions

Business Operation

Use Cases

Behavior & Emotion Tracking

Challenge

Engaging and delighting fans has become the number one priority. However, the identity and behavior of fans within the stadium have been impossible to detect until Sirqul. Furthermore, standalone mobile apps historically have only seen a 5-30% penetration rate, thus leaving venues with poor data, insights and little interaction with the fan itself.

This large stadium was looking for a set of recommendations to improve the fan experience, increase revenue and optimize operational efficiency based on this never seen before data.

About Customer

One of the largest stadiums in the US

Customer Name

Undisclosed

Solution

Smart devices were deployed in less than a day and connected to the Sirqul dashboard for real-time analysis, reporting, triggers, and visualization. The Sirqul Smart Stadium solution successfully tracked the customer journey from the time the ticket was torn for over 72,000 fans.

Use Cases identified:

Mapping of fans to the ticket torn
Dwell time at gates with entrance/exits used
Micro discovery on most active areas within the VIP sections, kids experience, and 3rd party sponsorship activation areas
Customer journey of season ticket holders
Tour optimization of timing and flow
Staff and security placement
New vs. Repeat fans
Team store traffic by product interest vs. conversion
Food, beverage and restroom wait times
Biometric identity, payment processing for purchases, and age verification for alcohol

Data Collected

Facility Management, Payment, Security and access, Tracking Of People

Impact #1	[Financial Growth - Revenue] The Smart Stadium Solution analysis that Sirqul completed revealed that there are minor changes that can be made to signage, changes to the placement of staff at key locations at specific times, and other simple things that could be accomplished, measured, and tuned to significantly increase fan delight and drive more revenue at each event. Sirqul believes that by reducing the length of lines, more commerce and purchases will be made. If lines are long, there is abandonment and a reluctance to leave one’s seat for fear of missing time watching the game and socializing with other fans. We saw clear ways to reduce line capacity.
Impact #2	[Data Management - Data Analysis] Stadiums can start to identify Season ticket holders and VIPs within their venue. Knowing a ticket holder's behavior and identity helps to further the fan experience and create a connected loyalty program. The Smart Stadium Solution allows Sirqul to provide venues with information related to any mobile device that has appeared in the past to see if there are any changes in behavior per visit. The effectiveness of a marketing promotion, staff placement, food sales, and the concept of variable pricing for advertisements and sponsorships can all be associated with the results from our analysis. The key to increasing revenue generated per event is understanding identity, location, and intent.
Impact #3	[Efficiency Improvement - Operation] Food & beverage concessions and retail merchants are now connected and can deliver value to where the fan is located by offering in-seat delivery or for pick-up at a designated location.

Impact #1

[Financial Growth - Revenue]
The Smart Stadium Solution analysis that Sirqul completed revealed that there are minor changes that can be made to signage, changes to the placement of staff at key locations at specific times, and other simple things that could be accomplished, measured, and tuned to significantly increase fan delight and drive more revenue at each event. Sirqul believes that by reducing the length of lines, more commerce and purchases will be made. If lines are long, there is abandonment and a reluctance to leave one’s seat for fear of missing time watching the game and socializing with other fans. We saw clear ways to reduce line capacity.

Impact #2

[Data Management - Data Analysis]
Stadiums can start to identify Season ticket holders and VIPs within their venue. Knowing a ticket holder's behavior and identity helps to further the fan experience and create a connected loyalty program. The Smart Stadium Solution allows Sirqul to provide venues with information related to any mobile device that has appeared in the past to see if there are any changes in behavior per visit. The effectiveness of a marketing promotion, staff placement, food sales, and the concept of variable pricing for advertisements and sponsorships can all be associated with the results from our analysis. The key to increasing revenue generated per event is understanding identity, location, and intent.

Impact #3

[Efficiency Improvement - Operation]
Food & beverage concessions and retail merchants are now connected and can deliver value to where the fan is located by offering in-seat delivery or for pick-up at a designated location.

Benefit #1	Improved navigation and traffic flow by instructing digital signage to convey different information based upon nearby population densities, allowing for a better fan experience at ingress/egress and throughout the venue
Benefit #2	Create new revenue streams and effectively measure the value of high-profile sports sponsorships with VIP experiences and advertising
Benefit #3	Increase F&B and merchandise sales with location data to offer in-seat delivery and in-store pick-up alternatives. Additionally, pinpoint locations and timing for additional kiosk locations.

Benefit #1

Improved navigation and traffic flow by instructing digital signage to convey different information based upon nearby population densities, allowing for a better fan experience at ingress/egress and throughout the venue

Benefit #2

Create new revenue streams and effectively measure the value of high-profile sports sponsorships with VIP experiences and advertising

Benefit #3

Increase F&B and merchandise sales with location data to offer in-seat delivery and in-store pick-up alternatives. Additionally, pinpoint locations and timing for additional kiosk locations.

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Overview

Engaging Fans at one of the Largest Stadiums in the USA

Operational Impact

Quantitative Benefit