GoodData Case Studies Enabling Sales Leaders with a First-of-Its-Kind Analytics Platform

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	Enabling Sales Leaders with a First-of-Its-Kind Analytics Platform GoodData

Enabling Sales Leaders with a First-of-Its-Kind Analytics Platform

GoodData

Technology Category	Analytics & Modeling - Real Time Analytics Analytics & Modeling - Predictive Analytics
Applicable Industries	Software Professional Service
Applicable Functions	Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS) Predictive Replenishment
Services	Data Science Services System Integration
Challenge	SalesHood, a sales enablement platform, was facing challenges in providing insights showing the performance of engagement with the content they had on their platform. Their customers wanted to customize their metrics to their own unique KPIs and correlate a rep’s performance data with actions taken within the enablement platform. SalesHood also acknowledged the risks they faced if they failed to introduce analytics. They needed to embed analytics to ensure a seamless customer experience, but their developers were already maxed out. They didn’t have the time or the bandwidth to create something new when they were dedicated to their product roadmap and accelerating their business. Read More
About Customer	SalesHood was founded in 2013 to address the issues of inconsistent sales rep training and overall performance in globally distributed businesses. The company combines proven best practices in sales enablement with a technology platform that makes it easy to connect globally distributed teams. The enablement platform houses all onboarding, sales training, coaching, and content management capabilities in one central location, enabling SalesHood to serve as the single source of truth for all of a company’s sales-related questions. Read More
Solution	SalesHood partnered with GoodData to introduce analytics to its platform. GoodData was able to immediately give SalesHood’s customers a way to visualize how successful they were in an emerging field. With GoodData, SalesHood was able to draw those correlations between the enablement system and the customer’s revenue system, and then display metrics that align with the customer’s KPIs. Through this experience, customers are now able to see their data, correlate it with sales performance, and make immediate decisions to impact the success of their sales team immediately. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Analytics & Modeling - Predictive Analytics

Applicable Industries

Software

Professional Service

Applicable Functions

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Predictive Replenishment

Services

Data Science Services

System Integration

Challenge

SalesHood, a sales enablement platform, was facing challenges in providing insights showing the performance of engagement with the content they had on their platform. Their customers wanted to customize their metrics to their own unique KPIs and correlate a rep’s performance data with actions taken within the enablement platform. SalesHood also acknowledged the risks they faced if they failed to introduce analytics. They needed to embed analytics to ensure a seamless customer experience, but their developers were already maxed out. They didn’t have the time or the bandwidth to create something new when they were dedicated to their product roadmap and accelerating their business.

About Customer

SalesHood was founded in 2013 to address the issues of inconsistent sales rep training and overall performance in globally distributed businesses. The company combines proven best practices in sales enablement with a technology platform that makes it easy to connect globally distributed teams. The enablement platform houses all onboarding, sales training, coaching, and content management capabilities in one central location, enabling SalesHood to serve as the single source of truth for all of a company’s sales-related questions.

Solution

SalesHood partnered with GoodData to introduce analytics to its platform. GoodData was able to immediately give SalesHood’s customers a way to visualize how successful they were in an emerging field. With GoodData, SalesHood was able to draw those correlations between the enablement system and the customer’s revenue system, and then display metrics that align with the customer’s KPIs. Through this experience, customers are now able to see their data, correlate it with sales performance, and make immediate decisions to impact the success of their sales team immediately.

Impact #1	SalesHood was able to continue focusing on their core product: providing a best in class platform for sales enablement, coaching, and compelling content.
Impact #2	SalesHood was able to draw those correlations between the enablement system and the customer’s revenue system, and then display metrics that align with the customer’s KPIs.
Impact #3	Customers are now able to see their data, correlate it with sales performance, and make immediate decisions to impact the success of their sales team immediately.

Impact #1

SalesHood was able to continue focusing on their core product: providing a best in class platform for sales enablement, coaching, and compelling content.

Impact #2

SalesHood was able to draw those correlations between the enablement system and the customer’s revenue system, and then display metrics that align with the customer’s KPIs.

Impact #3

Customers are now able to see their data, correlate it with sales performance, and make immediate decisions to impact the success of their sales team immediately.

Benefit #1	Increased sales and improvements in win-rate with new SalesHood Analytics
Benefit #2	High customer satisfaction and net promoter score
Benefit #3	Faster time to market

Benefit #1

Increased sales and improvements in win-rate with new SalesHood Analytics

Benefit #2

High customer satisfaction and net promoter score

Benefit #3

Faster time to market

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Overview

Enabling Sales Leaders with a First-of-Its-Kind Analytics Platform

Operational Impact

Quantitative Benefit