Canto
Case Studies
Empowering Victoria's Network with IoT: A Case Study
Overview
Empowering Victoria's Network with IoT: A Case StudyCanto |
Application Infrastructure & Middleware - Event-Driven Application Application Infrastructure & Middleware - Middleware, SDKs & Libraries | |
Consumer Goods Retail | |
Sales & Marketing | |
Clinical Image Analysis | |
Operational Impact
Since introducing Canto across its network, Victoria has developed a stronger brand image on social media. Their consultants are now better empowered to publish content. Victoria’s marketing team can be confident that the greater volume of assets posted to social media are on-brand and pre-approved. The tool has also helped in maintaining brand consistency across different markets, as consultants can access their country’s library in their own language and share pre-approved content on social media. This has resulted in a growing network with stronger, consistent brand imagery used across social media. | |
Quantitative Benefit
More than 1,700 consultants subscribed to Victoria’s Canto library on the first day. | |
Today, 4,600 consultants have registered (34% of Victoria’s network). | |
The figure of registered consultants is still rising daily. | |