Uplight Case Studies Empowering Residential Customers to Improve Energy Efficiency

Edit This Case Study Record

	Empowering Residential Customers to Improve Energy Efficiency Uplight

Empowering Residential Customers to Improve Energy Efficiency

Uplight

Applicable Industries	Utilities
Use Cases	Energy Management System
Services	Software Design & Engineering Services System Integration
Challenge	Washington Gas aimed to drive energy awareness and help customers take control of their energy usage in Maryland and Virginia. They offered various programs, including rebates on high-efficiency natural gas equipment and Home Energy Conservation Kits. The challenge was to increase awareness and enrollment in these programs. To achieve this, Washington Gas partnered with Uplight to launch the Online Home Energy Profile, an online survey tool that assessed home energy usage and provided personalized recommendations. The goal was to drive program enrollment and encourage customers to adopt energy-saving measures. Read More
About Customer	Washington Gas is a utility company that delivers natural gas to over a million customers in the Washington, D.C. metro area. They offer a variety of programs to their residential customers in Maryland and Virginia to promote energy awareness and help customers manage their energy usage. These programs include rebates on high-efficiency natural gas equipment for home heating, appliances, and water heating. In 2016, Washington Gas introduced Home Energy Conservation Kits to Virginia residents to drive awareness and enrollment in their residential rebate program. The kits included items like high-efficiency showerheads, faucet aerators, door sweeps, and weather strips. Read More
Solution	Washington Gas partnered with Uplight to launch the Online Home Energy Profile in 2016. This online tool allowed Virginia residents to complete a simple survey to assess their home energy usage. Based on their responses, customers received personalized recommendations and savings estimates. If eligible, they could enroll in the energy efficiency program and receive a Home Energy Conservation Kit. Washington Gas promoted the tool through various channels, including social media, their website, online and print advertisements, bill inserts, and outreach events. They also provided a Spanish version of the tool to reach additional communities. The campaign was highly successful, with over 26,000 customers visiting the website and a 90% completion rate for the survey. Read More Log in to view content
Contents

Applicable Industries

Utilities

Use Cases

Energy Management System

Services

Software Design & Engineering Services

System Integration

Challenge

Washington Gas aimed to drive energy awareness and help customers take control of their energy usage in Maryland and Virginia. They offered various programs, including rebates on high-efficiency natural gas equipment and Home Energy Conservation Kits. The challenge was to increase awareness and enrollment in these programs. To achieve this, Washington Gas partnered with Uplight to launch the Online Home Energy Profile, an online survey tool that assessed home energy usage and provided personalized recommendations. The goal was to drive program enrollment and encourage customers to adopt energy-saving measures.

About Customer

Washington Gas is a utility company that delivers natural gas to over a million customers in the Washington, D.C. metro area. They offer a variety of programs to their residential customers in Maryland and Virginia to promote energy awareness and help customers manage their energy usage. These programs include rebates on high-efficiency natural gas equipment for home heating, appliances, and water heating. In 2016, Washington Gas introduced Home Energy Conservation Kits to Virginia residents to drive awareness and enrollment in their residential rebate program. The kits included items like high-efficiency showerheads, faucet aerators, door sweeps, and weather strips.

Solution

Washington Gas partnered with Uplight to launch the Online Home Energy Profile in 2016. This online tool allowed Virginia residents to complete a simple survey to assess their home energy usage. Based on their responses, customers received personalized recommendations and savings estimates. If eligible, they could enroll in the energy efficiency program and receive a Home Energy Conservation Kit. Washington Gas promoted the tool through various channels, including social media, their website, online and print advertisements, bill inserts, and outreach events. They also provided a Spanish version of the tool to reach additional communities. The campaign was highly successful, with over 26,000 customers visiting the website and a 90% completion rate for the survey.

Impact #1	Washington Gas utilized multiple channels to promote the Online Home Energy Profile, including social media, their website, online and print advertisements, bill inserts, and outreach events.
Impact #2	The campaign included a Spanish version of the tool to reach additional communities.
Impact #3	The email campaign had the most impact, with an average open rate of 30% and a click-through rate of 3.3%.

Impact #1

Washington Gas utilized multiple channels to promote the Online Home Energy Profile, including social media, their website, online and print advertisements, bill inserts, and outreach events.

Impact #2

The campaign included a Spanish version of the tool to reach additional communities.

Impact #3

The email campaign had the most impact, with an average open rate of 30% and a click-through rate of 3.3%.

Benefit #1	Over 26,000 customers visited the website since the launch of the program.
Benefit #2	58% of customers who visited the site started the assessment, totaling over 15,000.
Benefit #3	The survey had a 90% completion rate.

Benefit #1

Over 26,000 customers visited the website since the launch of the program.

Benefit #2

58% of customers who visited the site started the assessment, totaling over 15,000.

Benefit #3

The survey had a 90% completion rate.

Download PDF Version

Overview

Empowering Residential Customers to Improve Energy Efficiency

Operational Impact

Quantitative Benefit