Databricks
Case Studies
Empowering Marketers with Next-Gen Customer Intelligence: A Case Study on Acxiom
Overview
Empowering Marketers with Next-Gen Customer Intelligence: A Case Study on AcxiomDatabricks |
Analytics & Modeling - Machine Learning Platform as a Service (PaaS) - Data Management Platforms | |
Consumer Goods Education | |
Maintenance Sales & Marketing | |
Inventory Management Machine to Machine Payments | |
Cloud Planning, Design & Implementation Services Data Science Services | |
Operational Impact
The implementation of Databricks Lakehouse has significantly improved Acxiom's operational efficiencies. The cloud-based solution, automated data management capabilities, and simplified access to their data through the Lakehouse architecture have had a material impact on operations. The company has been able to improve their time-to-market by around 30%, meaning their customers are getting the intelligence and business solutions they need to connect with consumers in record time. The solution has also led to an approximately 15% reduction in costs. Looking ahead, Acxiom intends to continue leveraging their partnership with Databricks by focusing heavily on machine learning to better understand which customers to target with which services. | |
Quantitative Benefit
Approximately 30% faster time-to-market of actionable customer insights | |
Approximately 15% reduction in operational costs | |