6sense
Case Studies
Empowering HR Processes: Kazoo's Growth Fueled by 6sense and Bombora
Overview
Empowering HR Processes: Kazoo's Growth Fueled by 6sense and Bombora6sense |
Platform as a Service (PaaS) - Application Development Platforms | |
Human Resources Procurement | |
Testing & Certification | |
Operational Impact
The combined use of 6sense and Bombora transformed Kazoo's sales and marketing approach, ensuring that the company targeted in-market accounts in the right industries with the highest propensity to buy. This data-driven approach resulted in significant gains within 18 months. The company saw an increase in domain authority, a surge in organic traffic, and a significant increase in brand surge. The quality of Marketing Qualified Leads (MQLs) also improved, with a significant reduction in disqualified MQLs and an improved MQL-to-win rate. The partnership between 6sense and Bombora also allowed Kazoo to create dynamic audience segments for their account-based strategies, refine their predictive models, and provide additional intent data points to sellers. | |
Quantitative Benefit
Uncovered 25% more in-market businesses | |
Netted an 8% lift in buying stage model performance | |
Identified 77% of opportunities in Buying and Decision stages | |