MindTickle Case Studies Elmo Motion Control Enables Remote Onboarding, Ramps Coaching with Data-Driven Sales Enablement

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	Elmo Motion Control Enables Remote Onboarding, Ramps Coaching with Data-Driven Sales Enablement MindTickle

Elmo Motion Control Enables Remote Onboarding, Ramps Coaching with Data-Driven Sales Enablement

MindTickle

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Remote Collaboration
Services	Training
Challenge	Elmo Motion Control, an Israel-based company that designs, manufactures, and implements comprehensive, field-proven motion control solutions, was facing challenges with its sales enablement function. The company's initial training was based at the company’s headquarters in Israel, requiring new sales reps to travel in from all over the world. This made onboarding complex and difficult as the sales enablement team had to navigate around travel delays, coordinating schedules and speakers, and running the in-person training sessions. The company needed a way to make sales readiness accessible and wanted onboarding to start on day one, not in month two when the new hires could finally make it to HQ. Additionally, communicating effectively with reps in the field was another critical challenge for Elmo. The company was using an enterprise data platform, but it was used mainly as a place to store content and data and was not very effective. Read More
About Customer	Elmo Motion Control is a global leading provider of high precision servo drives and multi-axis motion controllers. The company is based in Petach-Tikva, Israel and was founded in 1988. Elmo designs, manufactures, and implements comprehensive motion control solutions that enhance precision and speed in advanced machinery and robotics. The company's motto is 'Small, Smart & Simple', which is the driving force behind its success. Elmo’s 55 sales and applications people serve a global market, with the support of a full-time sales enablement staff of four. The company has over 300 employees. Read More
Solution	Elmo Motion Control adopted Mindtickle's data-driven sales readiness platform to deliver highly relevant and engaging content. Mindtickle Missions, a role-play feature, allows Elmo’s reps to practice how they’d handle certain customer-facing scenarios, providing a low-stress, confidence-building way to learn best practices from peers. The rep provides information about an upcoming customer meeting and how they plan to handle it, then other reps around the world contribute their feedback. Managers now use Mindtickle’s field coaching capabilities to help sales reps improve their performance and skills. A manager will use the coaching template in Mindtickle to review a team member’s performance during a customer meeting, providing a framework for their discussion afterward and making it easy to track how much the rep is improving with these structured coaching sessions. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Remote Collaboration

Services

Training

Challenge

Elmo Motion Control, an Israel-based company that designs, manufactures, and implements comprehensive, field-proven motion control solutions, was facing challenges with its sales enablement function. The company's initial training was based at the company’s headquarters in Israel, requiring new sales reps to travel in from all over the world. This made onboarding complex and difficult as the sales enablement team had to navigate around travel delays, coordinating schedules and speakers, and running the in-person training sessions. The company needed a way to make sales readiness accessible and wanted onboarding to start on day one, not in month two when the new hires could finally make it to HQ. Additionally, communicating effectively with reps in the field was another critical challenge for Elmo. The company was using an enterprise data platform, but it was used mainly as a place to store content and data and was not very effective.

About Customer

Elmo Motion Control is a global leading provider of high precision servo drives and multi-axis motion controllers. The company is based in Petach-Tikva, Israel and was founded in 1988. Elmo designs, manufactures, and implements comprehensive motion control solutions that enhance precision and speed in advanced machinery and robotics. The company's motto is 'Small, Smart & Simple', which is the driving force behind its success. Elmo’s 55 sales and applications people serve a global market, with the support of a full-time sales enablement staff of four. The company has over 300 employees.

Solution

Elmo Motion Control adopted Mindtickle's data-driven sales readiness platform to deliver highly relevant and engaging content. Mindtickle Missions, a role-play feature, allows Elmo’s reps to practice how they’d handle certain customer-facing scenarios, providing a low-stress, confidence-building way to learn best practices from peers. The rep provides information about an upcoming customer meeting and how they plan to handle it, then other reps around the world contribute their feedback. Managers now use Mindtickle’s field coaching capabilities to help sales reps improve their performance and skills. A manager will use the coaching template in Mindtickle to review a team member’s performance during a customer meeting, providing a framework for their discussion afterward and making it easy to track how much the rep is improving with these structured coaching sessions.

Impact #1	Increased frontline manager coaching effectiveness
Impact #2	Improved peer-to-peer learning
Impact #3	Accessible and streamlined sales enablement and communication with reps in the field

Impact #1

Increased frontline manager coaching effectiveness

Impact #2

Improved peer-to-peer learning

Impact #3

Accessible and streamlined sales enablement and communication with reps in the field

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Overview

Elmo Motion Control Enables Remote Onboarding, Ramps Coaching with Data-Driven Sales Enablement

Operational Impact