Writer Case Studies Ellevest's Community-Driven Content Strategy: Empowering Women through AI

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	Ellevest's Community-Driven Content Strategy: Empowering Women through AI Writer

Ellevest's Community-Driven Content Strategy: Empowering Women through AI

Writer

Applicable Industries	Finance & Insurance Transportation
Use Cases	Public Transportation Management Speech Recognition
Services	Training
Challenge	Ellevest, a financial services company, was facing a significant challenge in maintaining its unique brand voice and inclusive style guide across all its content. The company's content strategy was built by women for women, aiming to address the gender gap in the financial services industry. However, the company was struggling with inefficiencies and bottlenecks in the content creation process. Much of the company's brand voice and style guide knowledge was held by a few individuals who had been with the company for years. This situation created a bottleneck, as only these individuals could effectively edit content to ensure it aligned with the company's voice and style guide. The challenge was to find a way to train more people on the style guide more quickly, release these bottlenecks, and empower more team members to create content that accurately represented the brand. Read More
About Customer	Ellevest is a financial services company founded by Wall Street titan, Sallie Krawcheck. The company was born out of the realization that the financial services industry was built by men for men, leaving women behind. Ellevest's mission is to get more money in the hands of women and others left behind because of their gender identities. The company's content strategy is community-driven, built by women for women. Ellevest has an all-women brand marketing team, including Senior Editor and Content Strategist Deedi Brown and Senior Brand Copywriter and Strategist Kate Gustafson. The company is committed to maintaining an intentionally-designed, inclusive, intersectional style guide that is empathetic, relatable, and fact-based. Read More
Solution	Ellevest turned to Writer, an enterprise-grade generative AI platform, to address these challenges. Writer was used to train writers on Ellevest's evolving voice and inclusive style guide, ensuring that all content, even those not going through a formal editing process, still met Ellevest's brand guidelines. The AI platform was also used to collaborate on new content across teams and for compliance purposes. Writer's training happens securely on a company's own provided data, including their best-performing blog posts, landing pages, PPC ads, email, and social media content. This approach ensured that the generated content was consistent and on-brand, whether the initial text came from humans or from AI. The use of Writer also allowed Ellevest to incorporate feedback from their community into their content strategy, ensuring that their content resonated with their audience and made them feel connected to the Ellevest brand. Read More Log in to view content
Contents

Applicable Industries

Finance & Insurance

Transportation

Use Cases

Public Transportation Management

Speech Recognition

Services

Training

Challenge

Ellevest, a financial services company, was facing a significant challenge in maintaining its unique brand voice and inclusive style guide across all its content. The company's content strategy was built by women for women, aiming to address the gender gap in the financial services industry. However, the company was struggling with inefficiencies and bottlenecks in the content creation process. Much of the company's brand voice and style guide knowledge was held by a few individuals who had been with the company for years. This situation created a bottleneck, as only these individuals could effectively edit content to ensure it aligned with the company's voice and style guide. The challenge was to find a way to train more people on the style guide more quickly, release these bottlenecks, and empower more team members to create content that accurately represented the brand.

About Customer

Ellevest is a financial services company founded by Wall Street titan, Sallie Krawcheck. The company was born out of the realization that the financial services industry was built by men for men, leaving women behind. Ellevest's mission is to get more money in the hands of women and others left behind because of their gender identities. The company's content strategy is community-driven, built by women for women. Ellevest has an all-women brand marketing team, including Senior Editor and Content Strategist Deedi Brown and Senior Brand Copywriter and Strategist Kate Gustafson. The company is committed to maintaining an intentionally-designed, inclusive, intersectional style guide that is empathetic, relatable, and fact-based.

Solution

Ellevest turned to Writer, an enterprise-grade generative AI platform, to address these challenges. Writer was used to train writers on Ellevest's evolving voice and inclusive style guide, ensuring that all content, even those not going through a formal editing process, still met Ellevest's brand guidelines. The AI platform was also used to collaborate on new content across teams and for compliance purposes. Writer's training happens securely on a company's own provided data, including their best-performing blog posts, landing pages, PPC ads, email, and social media content. This approach ensured that the generated content was consistent and on-brand, whether the initial text came from humans or from AI. The use of Writer also allowed Ellevest to incorporate feedback from their community into their content strategy, ensuring that their content resonated with their audience and made them feel connected to the Ellevest brand.

Impact #1	The use of Writer has had significant operational benefits for Ellevest. The AI platform has enabled the company to maintain its unique brand voice and inclusive style guide across all its content, regardless of who created it. This consistency has been crucial in ensuring that Ellevest's content resonates with its target audience and makes them feel connected to the brand. The use of Writer has also allowed Ellevest to incorporate feedback from their community into their content strategy, ensuring that their content is always relevant and engaging. Furthermore, the use of Writer has increased the efficiency of Ellevest's content creation process, allowing them to produce more content and reach their goals more effectively. Overall, the use of Writer has empowered Ellevest to continue its mission of getting more money in the hands of women and others left behind because of their gender identities.

Impact #1

The use of Writer has had significant operational benefits for Ellevest. The AI platform has enabled the company to maintain its unique brand voice and inclusive style guide across all its content, regardless of who created it. This consistency has been crucial in ensuring that Ellevest's content resonates with its target audience and makes them feel connected to the brand. The use of Writer has also allowed Ellevest to incorporate feedback from their community into their content strategy, ensuring that their content is always relevant and engaging. Furthermore, the use of Writer has increased the efficiency of Ellevest's content creation process, allowing them to produce more content and reach their goals more effectively. Overall, the use of Writer has empowered Ellevest to continue its mission of getting more money in the hands of women and others left behind because of their gender identities.

Benefit #1	Ellevest was able to train more writers on their style guide more quickly, reducing bottlenecks in the content creation process.
Benefit #2	The use of Writer allowed Ellevest to maintain consistency in their brand voice across all content, regardless of who created it.
Benefit #3	Ellevest was able to increase the efficiency of their content creation process, allowing them to produce more content and reach their goals more effectively.

Benefit #1

Ellevest was able to train more writers on their style guide more quickly, reducing bottlenecks in the content creation process.

Benefit #2

The use of Writer allowed Ellevest to maintain consistency in their brand voice across all content, regardless of who created it.

Benefit #3

Ellevest was able to increase the efficiency of their content creation process, allowing them to produce more content and reach their goals more effectively.

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Overview

Ellevest's Community-Driven Content Strategy: Empowering Women through AI

Operational Impact

Quantitative Benefit