Avid Technology Case Studies Elijah Ray: Enhancing Musical Performance with Pro Tools

Edit This Case Study Record

	Elijah Ray: Enhancing Musical Performance with Pro Tools Avid Technology

Elijah Ray: Enhancing Musical Performance with Pro Tools

Avid Technology

Technology Category	Sensors - Optical Sensors
Applicable Industries	Electronics Equipment & Machinery
Use Cases	Smart Lighting
Challenge	Elijah Ray, a solo acoustic guitarist, faced the challenge of creating a natural feel in his recordings while capturing an improvisational vibe with his music. He often uses a looper, a device that records segments of music and plays it back, to enhance his live performances. However, this introduced a new challenge, requiring an improvisational spirit and a high level of skill to master. Furthermore, his performances tend to be very different from what normally happens when touring groups take the stage, as he prefers to live on the edge, making his performances vulnerable and edgy. Read More
About Customer	Elijah Ray is a solo acoustic guitarist with virtuoso chops and a writing style that brings jazz elements and surprising modal shifts to upbeat strummed rhythms and uplifting solo lines. His voice covers a huge range, full at the high notes, breaking exactly where he wants it to, and natural enough to fill a room just by talking to the crowd. He also shows up with a full band, the “Band of Light”, which includes members like Bibi McGill, Beyonce’s guitarist, and Jesse Carmichael from Maroon 5. His music is difficult to describe, but it’s always infused with Ray’s unique upbeat vibe. Read More
Solution	Elijah Ray uses Pro Tools, a digital audio workstation, to create music that is natural and collaborative, sounds amazing, and retains the style and passion of the performance. He uses Pro Tools to capture his performances on guitar, as well as percussion, keyboards, vocals, and electronic sounds. Pro Tools offers Accelerated Playlist Comping, which allows him to quickly compile the best parts of different takes. For the last couple of years, Elijah has been releasing one song at a time, which he can do quickly using Pro Tools offline bounce feature. With distribution and publishing platforms going digital, he is releasing his entire discography through Spotify. Read More Log in to view content
Contents

Technology Category

Sensors - Optical Sensors

Applicable Industries

Electronics

Equipment & Machinery

Use Cases

Smart Lighting

Challenge

Elijah Ray, a solo acoustic guitarist, faced the challenge of creating a natural feel in his recordings while capturing an improvisational vibe with his music. He often uses a looper, a device that records segments of music and plays it back, to enhance his live performances. However, this introduced a new challenge, requiring an improvisational spirit and a high level of skill to master. Furthermore, his performances tend to be very different from what normally happens when touring groups take the stage, as he prefers to live on the edge, making his performances vulnerable and edgy.

About Customer

Elijah Ray is a solo acoustic guitarist with virtuoso chops and a writing style that brings jazz elements and surprising modal shifts to upbeat strummed rhythms and uplifting solo lines. His voice covers a huge range, full at the high notes, breaking exactly where he wants it to, and natural enough to fill a room just by talking to the crowd. He also shows up with a full band, the “Band of Light”, which includes members like Bibi McGill, Beyonce’s guitarist, and Jesse Carmichael from Maroon 5. His music is difficult to describe, but it’s always infused with Ray’s unique upbeat vibe.

Solution

Elijah Ray uses Pro Tools, a digital audio workstation, to create music that is natural and collaborative, sounds amazing, and retains the style and passion of the performance. He uses Pro Tools to capture his performances on guitar, as well as percussion, keyboards, vocals, and electronic sounds. Pro Tools offers Accelerated Playlist Comping, which allows him to quickly compile the best parts of different takes. For the last couple of years, Elijah has been releasing one song at a time, which he can do quickly using Pro Tools offline bounce feature. With distribution and publishing platforms going digital, he is releasing his entire discography through Spotify.

Impact #1	Using Pro Tools, Elijah Ray has been able to create music that is natural and collaborative, and retains the style and passion of the performance. The tool has enabled him to capture his performances on various instruments, and quickly compile the best parts of different takes. This has allowed him to maintain his improvisational approach to performance, both in live shows and in the studio. Furthermore, Pro Tools has facilitated the quick release of his songs one at a time, aligning with the shift towards digital distribution and publishing platforms.

Impact #1

Using Pro Tools, Elijah Ray has been able to create music that is natural and collaborative, and retains the style and passion of the performance. The tool has enabled him to capture his performances on various instruments, and quickly compile the best parts of different takes. This has allowed him to maintain his improvisational approach to performance, both in live shows and in the studio. Furthermore, Pro Tools has facilitated the quick release of his songs one at a time, aligning with the shift towards digital distribution and publishing platforms.

Benefit #1	Elijah Ray has been able to release one song at a time quickly using Pro Tools offline bounce feature.
Benefit #2	He is releasing his entire discography through Spotify, which includes three records and ten other albums.

Benefit #1

Elijah Ray has been able to release one song at a time quickly using Pro Tools offline bounce feature.

Benefit #2

He is releasing his entire discography through Spotify, which includes three records and ten other albums.

Download PDF Version

Overview

Elijah Ray: Enhancing Musical Performance with Pro Tools

Operational Impact

Quantitative Benefit