Software AG Case Studies Electric Racing Academy: IoT-Driven Transformation of Motorsports

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	Electric Racing Academy: IoT-Driven Transformation of Motorsports Software AG

Electric Racing Academy: IoT-Driven Transformation of Motorsports

Software AG

Technology Category	Other - Battery Sensors - Autonomous Driving Sensors
Applicable Industries	Automotive Education
Applicable Functions	Product Research & Development Quality Assurance
Use Cases	Smart Parking Vehicle-to-Infrastructure
Services	Cloud Planning, Design & Implementation Services Testing & Certification
Challenge	The Electric Racing Academy (ERA) was faced with the challenge of modernizing the motorsport industry by making it more sustainable, equitable, and accessible. The organization aimed to bring racing into a tech-driven, green era by providing real-time insights for live coaching to drivers. ERA also desired to create a cost-efficient racing platform to boost junior e-racer careers. The mission was to use technology to lower barriers of entry and promote accessibility. There was also pressure to find a robust IoT platform that would ensure the cars operate at peak performance and provide insights to evolve design. Read More
About Customer	The Electric Racing Academy (ERA) is the world's first all-electic junior formula racing series. Headed by Beth Georgiou, Rudi Penders, and Dieter Vanswijgenhoven, its mission is to transform motorsports by making it more sustainable, equitable, and accessible. ERA kicked off its first single seater racing series in 2022 with events across Europe. The organization is behind the world's first fully electric entry class single seater racing series and is radically transforming motorsports. ERA aims to democratize the industry by creating a data-sharing, crowdsourcing environment that attracts innovators. Read More
Solution	ERA partnered with Software AG and implemented their Cumulocity IoT platform and Thin Edge to transform their racing cars into connected vehicles. The Cumulocity IoT Thin Edge device, installed in a box behind the driver's seat, communicates with the cloud using 4G, continuously streaming valuable data about speed, acceleration, torque, RPM, temperature, and regenerated power from braking. This real-time data is interpreted for the driver, enabling better in-car racing decisions. Coaches can also provide real-time feedback on weather conditions, and tactical decisions like braking and car handling. Additionally, the 4G connection allows everything to be captured in the cloud, making data easy to integrate into new technology. ERA also plans to launch a fan app powered by telemetry data, providing access to vehicle performance information, driver video feeds, and live stats. Read More Log in to view content
Contents

Technology Category

Other - Battery

Sensors - Autonomous Driving Sensors

Applicable Industries

Automotive

Education

Applicable Functions

Product Research & Development

Quality Assurance

Use Cases

Smart Parking

Vehicle-to-Infrastructure

Services

Cloud Planning, Design & Implementation Services

Testing & Certification

Challenge

The Electric Racing Academy (ERA) was faced with the challenge of modernizing the motorsport industry by making it more sustainable, equitable, and accessible. The organization aimed to bring racing into a tech-driven, green era by providing real-time insights for live coaching to drivers. ERA also desired to create a cost-efficient racing platform to boost junior e-racer careers. The mission was to use technology to lower barriers of entry and promote accessibility. There was also pressure to find a robust IoT platform that would ensure the cars operate at peak performance and provide insights to evolve design.

About Customer

The Electric Racing Academy (ERA) is the world's first all-electic junior formula racing series. Headed by Beth Georgiou, Rudi Penders, and Dieter Vanswijgenhoven, its mission is to transform motorsports by making it more sustainable, equitable, and accessible. ERA kicked off its first single seater racing series in 2022 with events across Europe. The organization is behind the world's first fully electric entry class single seater racing series and is radically transforming motorsports. ERA aims to democratize the industry by creating a data-sharing, crowdsourcing environment that attracts innovators.

Solution

ERA partnered with Software AG and implemented their Cumulocity IoT platform and Thin Edge to transform their racing cars into connected vehicles. The Cumulocity IoT Thin Edge device, installed in a box behind the driver's seat, communicates with the cloud using 4G, continuously streaming valuable data about speed, acceleration, torque, RPM, temperature, and regenerated power from braking. This real-time data is interpreted for the driver, enabling better in-car racing decisions. Coaches can also provide real-time feedback on weather conditions, and tactical decisions like braking and car handling. Additionally, the 4G connection allows everything to be captured in the cloud, making data easy to integrate into new technology. ERA also plans to launch a fan app powered by telemetry data, providing access to vehicle performance information, driver video feeds, and live stats.

Impact #1	The implementation of the IoT platform has significantly transformed the ERA's operations. The platform serves as the digital backbone for various stakeholders, attracting startups and transforming not just racing cars, but the services they offer. It has become a testing site for sustainable initiatives like recycled part testing and has attracted new sponsorship from partners eager to be part of this thriving ecosystem. The ERA's pillars of sustainability, equality, and accessibility drive initiatives like its plastic-free paddock, scholarships to include more women, minority and LGBTQ+ drivers, and building adapted EVs to suit numerous physical needs. The data democratization powered by the IoT platform is aiding in the democratization of the entire industry.

Impact #1

The implementation of the IoT platform has significantly transformed the ERA's operations. The platform serves as the digital backbone for various stakeholders, attracting startups and transforming not just racing cars, but the services they offer. It has become a testing site for sustainable initiatives like recycled part testing and has attracted new sponsorship from partners eager to be part of this thriving ecosystem. The ERA's pillars of sustainability, equality, and accessibility drive initiatives like its plastic-free paddock, scholarships to include more women, minority and LGBTQ+ drivers, and building adapted EVs to suit numerous physical needs. The data democratization powered by the IoT platform is aiding in the democratization of the entire industry.

Benefit #1	Generated high frequency, real-time motorsports telemetry data using thin edge
Benefit #2	Powered continuous flow of car and driver performance insights
Benefit #3	Enabled driver messaging to enrich telemetry data

Benefit #1

Generated high frequency, real-time motorsports telemetry data using thin edge

Benefit #2

Powered continuous flow of car and driver performance insights

Benefit #3

Enabled driver messaging to enrich telemetry data

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Overview

Electric Racing Academy: IoT-Driven Transformation of Motorsports

Operational Impact

Quantitative Benefit