Case Studies ELDs: Carbon Express Owner Says E-logs the ‘Best Thing to Happen in Trucking'
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ELDs: Carbon Express Owner Says E-logs the ‘Best Thing to Happen in Trucking'

Analytics & Modeling - Predictive Analytics
Functional Applications - Fleet Management Systems (FMS)
Transportation
Logistics & Transportation
Driver Performance Monitoring
Fleet Management
Software Design & Engineering Services
System Integration
Carbon Express faced significant challenges with hours-of-service (HOS) compliance and the culture of noncompliance within the company. The company had a history of exceeding HOS limits to stay competitive, which was a common practice in the industry. This noncompliance culture persisted until 2006 when the safety director highlighted the issue, prompting a commitment from the management to change. The transition to a culture of compliance was difficult, causing frustration among both management and drivers. However, after two years, Carbon Express successfully established a culture of compliance. The next challenge was to implement electronic logging devices (ELDs) to further enhance compliance and operational efficiency.
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Carbon Express is a trucking company based in Wharton, New Jersey, founded by Steve Rush in 1983. The company specializes in the transportation of liquid bulk commodities and has grown significantly over the years. Initially, Carbon Express struggled with hours-of-service (HOS) compliance and had a culture of noncompliance to stay competitive. However, the company underwent a significant transformation to prioritize safety and compliance. Today, Carbon Express operates a fleet of 49 trucks and is known for its commitment to safety, driver satisfaction, and operational efficiency. The company has implemented electronic logging devices (ELDs) and other technologies to enhance its operations and maintain a high standard of service.
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To address the challenges of HOS compliance and noncompliance culture, Carbon Express decided to implement electronic logging devices (ELDs) from Omnitracs. The transition to ELDs was carefully managed by running electronic logs side-by-side with paper logs for six months to ensure a smooth changeover. This technology forced the management to be more profitable and safe, as it provided real-time data on driver logs and helped in better planning and dispatching. Additionally, Carbon Express replaced its fleet of sleeper cabs with day cabs to increase payload capacity and revenue. This change required drivers to stay in hotels, which improved their self-respect and dignity. The company provided drivers with American Express corporate lodging cards to book their stays, further enhancing their satisfaction. The use of TMW Suite dispatch software allowed planners to match loads with drivers efficiently, ensuring consistent schedules and sleep patterns. This comprehensive approach not only improved compliance and safety but also contributed to low driver turnover and high driver satisfaction.
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Carbon Express successfully transitioned to a culture of compliance, significantly improving safety and operational efficiency.
The implementation of ELDs from Omnitracs provided real-time data on driver logs, enabling better planning and dispatching.
Replacing sleeper cabs with day cabs increased payload capacity and revenue, while hotel stays improved driver self-respect and dignity.
Carbon Express grew its fleet from 23 to 49 trucks over eight years.
In 2015, the company had zero DOT-reportable accidents with operations amassing more than five million miles.
Carbon Express has had only one accident in the last four years.
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