Ekahau, a global leader in wireless network solutions, was facing a significant challenge with their data management. Despite serving more than 50% of the Fortune 500 companies, they were not satisfied with their current standing. They were aiming for a highly segmented growth strategy, but their existing database was filled with non-standardized, duplicate, and outdated data. There were also significant gaps in account information and corporate family trees. This poor data quality was hindering their ability to analyze and understand their current customers, segment their market, and assign related accounts within a family tree to a single representative. This was preventing them from making strategic decisions about their target market, hiring, and account assignment decisions. Furthermore, they were unable to effectively serve and grow their large corporate and enterprise accounts. The onset of the pandemic and the shift to remote work further complicated their situation.
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