IBM
Case Studies
eircom Group Ltd. - Advanced analytics used to craft customer experiences that improve satisfaction and retention
Overview
eircom Group Ltd. - Advanced analytics used to craft customer experiences that improve satisfaction and retentionIBM |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Predictive Analytics | |
Telecommunications | |
Sales & Marketing | |
Data Science Services | |
Operational Impact
The solution enables eircom to reduce the time required to process customer data by 75 percent through automation of certain aspects of the analytics process. | |
As a result, the company’s analysts now spend 80 percent of their time developing data analyses and only 20 percent of their time processing it. | |
Quantitative Benefit
The client realized a 6 percent increase in customer retention as a result of identifying the most effective ways to improve the customer experience. | |
This improvement had direct correlation to the 40-point rise in its NPS results. | |