Sphera Case Studies Effective Stakeholder Engagement for Sustainable Agriculture

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	Effective Stakeholder Engagement for Sustainable Agriculture Sphera

Effective Stakeholder Engagement for Sustainable Agriculture

Sphera

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Agriculture
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Farm Monitoring & Precision Farming Smart Irrigation
Services	Software Design & Engineering Services
Challenge	The challenge was to effectively communicate sustainability aspects to customers and the value chain. This is crucial for raising awareness and initiating change, as well as bringing people together to discuss findings and create solutions. The goal was to create a communication tool that incorporates realistic qualitative agricultural and sustainability metrics in an engaging, entertaining, and educational way. Read More
About Customer	BASF’s Agricultural Solutions Division is a global company that works with farmers, agricultural professionals, pest management experts, and others to develop and maintain sustainable agriculture and healthy environments. With a rapidly growing population, the world is increasingly dependent on their ability to make this possible. That’s why they invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, Plant Health, pest control, and digital farming. In 2018, their division generated sales of €6.2 billion. Read More
Solution	The solution was the creation of an educational and interactive game called »My Virtual Farm«. The game, which is based on best agricultural practices, was conceptualized by experts from Sphera and BASF and programmed and visualized by a third party. In the game, a variety of crops can be planted on a virtual farm with a combination of agricultural inputs and practices like fertilizer, crop protection, and soil management. After the farming choices are made, an environmental and economic score is calculated and communicated to the player. Sphera provided technical support by developing the method and functionality of the games. Their consultants have the agricultural expertise to develop best agricultural practices for all possible combinations. The best practices are encoded in the tool. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Agriculture

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Farm Monitoring & Precision Farming

Smart Irrigation

Services

Software Design & Engineering Services

Challenge

The challenge was to effectively communicate sustainability aspects to customers and the value chain. This is crucial for raising awareness and initiating change, as well as bringing people together to discuss findings and create solutions. The goal was to create a communication tool that incorporates realistic qualitative agricultural and sustainability metrics in an engaging, entertaining, and educational way.

About Customer

BASF’s Agricultural Solutions Division is a global company that works with farmers, agricultural professionals, pest management experts, and others to develop and maintain sustainable agriculture and healthy environments. With a rapidly growing population, the world is increasingly dependent on their ability to make this possible. That’s why they invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, Plant Health, pest control, and digital farming. In 2018, their division generated sales of €6.2 billion.

Solution

The solution was the creation of an educational and interactive game called »My Virtual Farm«. The game, which is based on best agricultural practices, was conceptualized by experts from Sphera and BASF and programmed and visualized by a third party. In the game, a variety of crops can be planted on a virtual farm with a combination of agricultural inputs and practices like fertilizer, crop protection, and soil management. After the farming choices are made, an environmental and economic score is calculated and communicated to the player. Sphera provided technical support by developing the method and functionality of the games. Their consultants have the agricultural expertise to develop best agricultural practices for all possible combinations. The best practices are encoded in the tool.

Impact #1	The game provides an innovative way to communicate sustainability topics.
Impact #2	The tool raises awareness of the value chain actors about sustainability issues and helps find business approaches and opportunities.
Impact #3	The platform facilitates alliances along the value chain to mitigate potential environmental and economic issues.

Impact #1

The game provides an innovative way to communicate sustainability topics.

Impact #2

The tool raises awareness of the value chain actors about sustainability issues and helps find business approaches and opportunities.

Impact #3

The platform facilitates alliances along the value chain to mitigate potential environmental and economic issues.

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Overview

Effective Stakeholder Engagement for Sustainable Agriculture

Operational Impact