Census Case Studies Effective Direct Mail Campaigns through Customer Segmentation: A Boll & Branch Case Study

Edit This Case Study Record

	Effective Direct Mail Campaigns through Customer Segmentation: A Boll & Branch Case Study Census

Effective Direct Mail Campaigns through Customer Segmentation: A Boll & Branch Case Study

Census

Applicable Industries	E-Commerce Retail
Applicable Functions	Sales & Marketing
Use Cases	Retail Store Automation Theft Detection
Challenge	Boll & Branch, a luxury home goods retailer, was seeking to enhance its direct mail campaigns by incorporating the level of customer segmentation typically seen in email marketing. The company, which sells its artisanally crafted bed linens through both ecommerce and retail locations, was looking for a way to get data from its warehouse to PebblePost, a platform that enables the creation of highly targeted direct mail campaigns. The challenge was to find a solution that could streamline this process, enrich user profiles for both direct mail and email marketing, and save time for the data team. Read More
About Customer	Boll & Branch is a B2C e-commerce company that operates in the ecommerce and retail industry. The company specializes in selling luxury home goods, with a particular focus on artisanally crafted bed linens made with ethical manufacturing processes. Boll & Branch sells its products through both ecommerce and its retail locations. The company's data team was looking for a way to enhance their direct mail campaigns by incorporating the kind of customer segmentation usually seen in email marketing. Read More
Solution	The solution came in the form of Census, a data tool that made it easy for Boll & Branch to get data from the warehouse to PebblePost. By integrating with platforms like BigQuery, Delighted, Iterable, Mixpanel, Netsuite, S3, and SFTP, Census was able to provide Boll & Branch with enriched user profiles that could be used for both direct mail and email marketing. This not only allowed the company to deliver segmented recipient lists for targeted direct mail campaigns, but also resulted in significant time savings for the data team. Read More Log in to view content
Contents

Applicable Industries

E-Commerce

Retail

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Theft Detection

Challenge

Boll & Branch, a luxury home goods retailer, was seeking to enhance its direct mail campaigns by incorporating the level of customer segmentation typically seen in email marketing. The company, which sells its artisanally crafted bed linens through both ecommerce and retail locations, was looking for a way to get data from its warehouse to PebblePost, a platform that enables the creation of highly targeted direct mail campaigns. The challenge was to find a solution that could streamline this process, enrich user profiles for both direct mail and email marketing, and save time for the data team.

About Customer

Boll & Branch is a B2C e-commerce company that operates in the ecommerce and retail industry. The company specializes in selling luxury home goods, with a particular focus on artisanally crafted bed linens made with ethical manufacturing processes. Boll & Branch sells its products through both ecommerce and its retail locations. The company's data team was looking for a way to enhance their direct mail campaigns by incorporating the kind of customer segmentation usually seen in email marketing.

Solution

The solution came in the form of Census, a data tool that made it easy for Boll & Branch to get data from the warehouse to PebblePost. By integrating with platforms like BigQuery, Delighted, Iterable, Mixpanel, Netsuite, S3, and SFTP, Census was able to provide Boll & Branch with enriched user profiles that could be used for both direct mail and email marketing. This not only allowed the company to deliver segmented recipient lists for targeted direct mail campaigns, but also resulted in significant time savings for the data team.

Impact #1	The implementation of Census as a data tool has significantly improved Boll & Branch's direct mail campaigns. By enabling the company to get data from its warehouse to PebblePost, Census has allowed Boll & Branch to incorporate the kind of customer segmentation usually seen in email marketing into its direct mail campaigns. This has not only resulted in more targeted and effective marketing efforts, but has also saved significant time for the data team, allowing them to focus on other important tasks. Furthermore, the enriched user profiles provided by Census have proven valuable for both direct mail and email marketing, offering a more comprehensive view of the customer and enabling more personalized marketing efforts.

Impact #1

The implementation of Census as a data tool has significantly improved Boll & Branch's direct mail campaigns. By enabling the company to get data from its warehouse to PebblePost, Census has allowed Boll & Branch to incorporate the kind of customer segmentation usually seen in email marketing into its direct mail campaigns. This has not only resulted in more targeted and effective marketing efforts, but has also saved significant time for the data team, allowing them to focus on other important tasks. Furthermore, the enriched user profiles provided by Census have proven valuable for both direct mail and email marketing, offering a more comprehensive view of the customer and enabling more personalized marketing efforts.

Benefit #1	Delivered segmented recipient lists for targeted direct mail campaigns
Benefit #2	Enriched user profiles available for both direct mail and email marketing
Benefit #3	Saved 4-5 hours per week for the data team

Benefit #1

Delivered segmented recipient lists for targeted direct mail campaigns

Benefit #2

Enriched user profiles available for both direct mail and email marketing

Benefit #3

Saved 4-5 hours per week for the data team

Download PDF Version

Overview

Effective Direct Mail Campaigns through Customer Segmentation: A Boll & Branch Case Study

Operational Impact

Quantitative Benefit