ManyChat Case Studies Eddy’s Cantina's Success with ManyChat and Walletly: A 3000% Return on Ad Spend

Edit This Case Study Record

	Eddy’s Cantina's Success with ManyChat and Walletly: A 3000% Return on Ad Spend ManyChat

Eddy’s Cantina's Success with ManyChat and Walletly: A 3000% Return on Ad Spend

ManyChat

Technology Category	Robots - Wheeled Robots
Applicable Industries	Food & Beverage Telecommunications
Applicable Functions	Sales & Marketing
Use Cases	Time Sensitive Networking Track & Trace of Assets
Services	System Integration
Challenge	Eddy’s Cantina, a restaurant chain based in Taipei City, Taiwan, was seeking an effective marketing system to convert new diners into long-term customers. The owner, Ed Gonzalez, had tried using ManyChat, Active Campaign, and Facebook Ads to attract more first-time diners. However, despite building a substantial subscriber list for both email and Messenger, he found that a crucial component was missing to encourage diners to return: a mobile customer loyalty program. Prior to using Walletly, Ed had been managing an email-only loyalty program through Active Campaign. While this campaign was successful in attracting new customers, the click-through rates and open rates were declining. Ed saw the potential to improve the program and drive more sales using Facebook Messenger, which boasts over 2.5 billion monthly active users. Read More
About Customer	Eddy’s Cantina is a restaurant chain owned by Ed Gonzalez, based in Taipei City, Taiwan. The business started 12 years ago as a stand in a night market and has since grown into two restaurants. Known for its mouth-watering Mexican food and five-star service, Eddy’s Cantina has become a favorite among locals and tourists alike. Ed Gonzalez, the owner, has been on a constant quest to find an effective marketing system that would not only attract new diners but also turn them into long-term customers. His efforts have led him to experiment with various tools and platforms, including ManyChat, Active Campaign, and Facebook Ads. Read More
Solution	Ed turned to Walletly to enhance his restaurant’s loyalty program. Walletly not only allowed him to deliver coupons directly into a customer’s mobile wallet, but also send push notifications if a customer passed the restaurant, creating another channel to connect with diners outside Messenger’s 24-hour messaging window. Ed began running a Buy One Get One (BOGO) campaign for Eddy’s Cantina. The campaign involved sending a targeted Facebook ad to a local audience with the BOGO offer. Once a person clicked the Call-to-action (CTA), a conversation would open in Messenger where they could choose which offer to redeem. After choosing their free drink or food, Walletly would send the coupon through Messenger, which potential diners could then add to their mobile wallet. When they redeemed it in-store, staff could scan the QR code and give the customer their offer. ManyChat’s software delivered the automated lead generation sequence post-ad, while Walletly and WalletScan handled creating the digital coupon and sending it to potential diners’ mobile wallets. Read More Log in to view content
Contents

Technology Category

Robots - Wheeled Robots

Applicable Industries

Food & Beverage

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Time Sensitive Networking

Track & Trace of Assets

Services

System Integration

Challenge

Eddy’s Cantina, a restaurant chain based in Taipei City, Taiwan, was seeking an effective marketing system to convert new diners into long-term customers. The owner, Ed Gonzalez, had tried using ManyChat, Active Campaign, and Facebook Ads to attract more first-time diners. However, despite building a substantial subscriber list for both email and Messenger, he found that a crucial component was missing to encourage diners to return: a mobile customer loyalty program. Prior to using Walletly, Ed had been managing an email-only loyalty program through Active Campaign. While this campaign was successful in attracting new customers, the click-through rates and open rates were declining. Ed saw the potential to improve the program and drive more sales using Facebook Messenger, which boasts over 2.5 billion monthly active users.

About Customer

Eddy’s Cantina is a restaurant chain owned by Ed Gonzalez, based in Taipei City, Taiwan. The business started 12 years ago as a stand in a night market and has since grown into two restaurants. Known for its mouth-watering Mexican food and five-star service, Eddy’s Cantina has become a favorite among locals and tourists alike. Ed Gonzalez, the owner, has been on a constant quest to find an effective marketing system that would not only attract new diners but also turn them into long-term customers. His efforts have led him to experiment with various tools and platforms, including ManyChat, Active Campaign, and Facebook Ads.

Solution

Ed turned to Walletly to enhance his restaurant’s loyalty program. Walletly not only allowed him to deliver coupons directly into a customer’s mobile wallet, but also send push notifications if a customer passed the restaurant, creating another channel to connect with diners outside Messenger’s 24-hour messaging window. Ed began running a Buy One Get One (BOGO) campaign for Eddy’s Cantina. The campaign involved sending a targeted Facebook ad to a local audience with the BOGO offer. Once a person clicked the Call-to-action (CTA), a conversation would open in Messenger where they could choose which offer to redeem. After choosing their free drink or food, Walletly would send the coupon through Messenger, which potential diners could then add to their mobile wallet. When they redeemed it in-store, staff could scan the QR code and give the customer their offer. ManyChat’s software delivered the automated lead generation sequence post-ad, while Walletly and WalletScan handled creating the digital coupon and sending it to potential diners’ mobile wallets.

Impact #1	The implementation of Walletly and ManyChat revolutionized Eddy’s Cantina's marketing strategy. Before, Ed had to hire a designer to create every new coupon, which was not only costly but also time-consuming. The coupons weren’t scannable, leading to confusion around their validity. However, Walletly generates each coupon automatically, making them 100% trackable and allowing customers to get their reward quickly and easily. Ed noticed just how much customers valued the convenience of a digital coupon. He is now able to delight both new and returning customers using less time and fewer resources. He’s also able to segment customers to create more relevant experiences. The new marketing ecosystem is not only effective but also affordable, leading to happier customers and more sales.

Impact #1

The implementation of Walletly and ManyChat revolutionized Eddy’s Cantina's marketing strategy. Before, Ed had to hire a designer to create every new coupon, which was not only costly but also time-consuming. The coupons weren’t scannable, leading to confusion around their validity. However, Walletly generates each coupon automatically, making them 100% trackable and allowing customers to get their reward quickly and easily. Ed noticed just how much customers valued the convenience of a digital coupon. He is now able to delight both new and returning customers using less time and fewer resources. He’s also able to segment customers to create more relevant experiences. The new marketing ecosystem is not only effective but also affordable, leading to happier customers and more sales.

Benefit #1	Achieved a 47% conversion rate for coupon redemptions
Benefit #2	Attained a 3000% return on ad spend
Benefit #3	Managed to create a trackable loyalty rewards program

Benefit #1

Achieved a 47% conversion rate for coupon redemptions

Benefit #2

Attained a 3000% return on ad spend

Benefit #3

Managed to create a trackable loyalty rewards program

Download PDF Version

Overview

Eddy’s Cantina's Success with ManyChat and Walletly: A 3000% Return on Ad Spend

Operational Impact

Quantitative Benefit